Vantiv Inc is a Delaware corporation and was incorporated on March 25, 2009. It is an integrated payment processor differentiated by a single, proprietary technology platform. The Company operates as a single integrated business and report operations in two segments, Merchant Services and Financial Institution Services. The Merchant Services segment provides payment processing services, including acquiring and processing transactions, value-added services and merchant services for banks and credit unions. The Financial Institution Services segment provides integrated card issuer processing, payment network processing and value-added services to financial institutions. The services include transaction processing capabilities, including fraud protection, card production, prepaid cards, ATM driving, portfolio optimization, data analytics and card program marketing and allow financial institutions to offer electronic payment solutions to their customers in a secure and reliable technology platform at a competitive cost. The Company distributes services through diversified distribution channels using a sales approach that enables to efficiently and effectively target merchants and financial institutions of all sizes. These channels include a national sales force that targets financial institutions and national merchants, regional and mid-market sales teams that sell solutions to merchants and third-party reseller clients and a telesales operation that targets small and mid-sized merchants. The Merchant Services segment competitors include Bank of America Merchant Services, Chase Paymentech Solutions, Elavon Inc. (a subsidiary of U.S. Bancorp), First Data Corporation, Global Payments, Inc., Heartland Payment Systems, Inc., Total System Services, Inc. and WorldPay US, Inc. The Financial Institution Services segment competitors include Fidelity National Information Services, Inc., First Data Corporation, Fiserv, Inc., Total System Services, Inc. and Visa Debit Processing Service. The Company's business is subject to U.S. federal, state and local regulation.