SUPERVALU Inc is a Delaware corporation, organized in 1925. The Company is a wholesale distributor to independent retail customers across the United States through its Wholesale segment and the Save-A-Lot and Retail segment. Substantially all of the Company's operations are domestic. The Company offers a wide variety of nationally advertised brand name and private-label products, primarily including grocery (both perishable and nonperishable), general merchandise and home, health and beauty care, and pharmacy, which are sold through Company-operated and licensed Retail Food and Save-A-Lot stores to shoppers and through its Wholesale segment to independent retail customers. The Company's private-label products are produced to the Company's specification by many suppliers and compete in many areas of the Company's stores. Private-label products include: the premium brands Culinary Circle, Java Delight and Stockman & Dakota, which offer premium quality products in competitive categories; organic brand Wild Harvest; core brands Essential Everyday, EQUALINE, and category-specific brands Arctic Shores Seafood Company, Baby Basics, Carlita, Farm Stand, Stone Ridge Creamery and Super Chill, which provide shoppers quality national brand equivalent products at a competitive price; and the value brand Shopper's Value, which offers budget conscious consumers a quality alternative to national brands at substantial savings. Additionally, Save-A-Lot's private label products include Coburn Farms, Fairgrounds, Ginger Evans, J. Higgs and Wylwood. The Company is the franchisor or licensor of certain service marks such as SAVE-A-LOT, CUB FOODS, FESTIVAL FOODS, SENTRY, COUNTY MARKET, SHOP 'N SAVE, NEWMARKET, FOODLAND, JUBILEE and SUPERVALU. Its competitors include traditional grocery wholesalers as well as specialty wholesalers, including regional and national chains and independent food store operators, and non-traditional retailers, such as supercenters, membership warehouse clubs, specialty supermarkets, drug stores, discount stores, dollar stores, convenience stores, online retailers and restaurants.
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