Splunk Inc was incorporated in California in October 2003 and was reincorporated in Delaware in May 2006. The Company provides software products that enable organizations to gain real-time operational intelligence by harnessing the value of their data. The Company's flagship product is Splunk Enterprise and at its core is a proprietary machine data engine, comprised of collection, indexing, search, reporting analysis and data management capabilities. Its Splunk Cloud service delivers the functionalities of Splunk Enterprise as a scalable, reliable cloud service. These capabilities include support for Splunk apps, the developer APIs and SDKs, alerting and role-based access controls. It operates its business as one operating segment; the development and marketing of software products that enable its customers to gain real-time operational intelligence by harnessing the value of their data. The Company's product Hunk; Splunk Analytics for Hadoop Hunk, is a full-featured software for interactively exploring, analyzing and visualizing data stored in Hadoop. The Company relies on patent, trademark, copyright and trade secret laws, confidentiality procedures and contractual provisions to protect its technology and intellectual property rights. Its customer base has grown from approximately 450 customers at the end of fiscal 2008 to over 11,000 customers in more than 110 countries, including 85 of the Fortune 100 companies. The Company competes against software vendors and smaller specialized companies, open source projects and custom development efforts, which provide solutions in the specific markets it addresses. Some of its competitors are; IT departments of potential customers which have undertaken custom software development efforts to analyze and manage their machine data; security, systems management and other IT vendors, including BMC Software, CA, HP, IBM, Intel, Microsoft, Quest Software, TIBCO and VMware; web analytics vendors, including Adobe Systems, Google, IBM and Webtrends; business intelligence vendors, including IBM, Oracle and SAP and among others.