Sky Deutschland AG is a Germany-based holding company established in 2002. The Company along with its subsidiaries operates a pay-TV business in Germany and Austria under the Sky trademark. The Company's package includes: Sky Welt Package, Fußball Bundesliga Package, Premium Bundesliga HD channels, Sport Package, Premium Sport HD Channels, Film Package and Premium Film HD Channels. The Company is also engaged in the purchase, sale and distribution of rights to ?lms, series and TV productions, the acquisition, sale and distribution of broadcasting rights for public events, the arrangement of program magazine subscriptions, and other activities associated with the operation of the pay-TV business. The Company's services includes: Sky Go, Sky+, Sky Anytime, and Sky Home. Its offers channels of various genres, which includes; Sky Sports News HD, Sky Cinema HD, Sky Atlantic HD, Sky Sport HD, Sky Bundesliga and Sky Select HD. The Company competes with platform operators offering both pay-TV packages and VoD services. It also competes with over-the-top players who provide video-on-demand and subscription-video-on-demand entertainment via the Internet.