Roundys, Inc. is a Midwest supermarket founded in 1872 as a privately owned food wholesaling company. The Company is a food retailer in the state of Wisconsin. It owns and operates 163 retail grocery stores, of which 121 are located in Wisconsin, 29 are located in Minnesota and 13 are located in Illinois. It also distributes a full line of food and non-food products from three wholesale distribution centers and provides services to one independent licensee retail grocery store in Wisconsin. The Company completed the initial public offering on February 13, 2012. Its stores feature expansive meat, produce, deli and other perishable products and specialty and prepared foods departments. It also offers a line of health and beauty care products and a selection of seasonal merchandise to maximize the conveniences offered to its customers. The Company operates retail grocery stores under its Pick 'n Save, Rainbow, Copps, Metro Market and Mariano's retail banners. Many of its product categories include natural and organic options, catering to its customers' focus on healthier eating choices. It provides its customers with a compelling one-stop shopping experience featuring a level of customer service in its attractive and convenient stores. The Company's products can be classified as non-perishable, perishable and non-food. Non-perishable food categories consist of grocery, frozen, and dairy products. Perishable categories include produce, meat, seafood, deli, bakery and floral. Non-food includes general merchandise, health and beauty care, pharmacy, and alcohol. It distributes personalized offers to customers via email/ digital communication, in-store coupons and direct mail communications based on specific behaviors, measured through its loyalty card activity. The Company competes with conventional, national and regional supercenters such as; New Albertson's, Inc., Costco, Target and Wal-Mart, Woodman's and Meijer's, Festival Foods and Piggly Wiggly, Aldi, Trader Joe's and Whole Foods, and local supermarkets, natural foods stores, smaller specialty stores and farmers' markets. The Company is subject to federal, state and local laws and regulations relating to zoning, land use, environmental protection, work place safety, public health, community right-to-know, alcoholic beverage sales, tobacco sales and pharmaceutical sales.