ReachLocal, Inc., was incorporated in the State of Delaware in 20 August, 2003. The Company offers online marketing solutions, including a marketing system that combines an optimized website and automated lead management (ReachEdge), search engine marketing (ReachSearch), display advertising (ReachDisplay), display retargeting (ReachRetargeting), Web presence (ReachCast), online marketing analytics (TotalTrack), and assisted chat service (TotalLiveChat), each targeted to the small- and medium-sized businesses market. It delivers these solutions to SMBs through a combination of its proprietary RL Platform and direct, feet-on-the-street sales force of Internet Marketing Consultants, or IMCs, and select third-party agencies and resellers. It generates revenue by providing online advertising solutions for its clients through its ReachSearch, ReachDisplay, and Remarketing, TotalTrack and other products and services. It has built a technology platform, the RL Platform that addresses the needs of the SMB and re-creates the simplicity and effectiveness with which SMBs have traditionally purchased offline advertising. The Company's distribution solution is built around a direct, locally based sales force of IMCs who, empowered by the RL Platform, engage with its clients to help them achieve their marketing objectives in the consultative manner to which SMBs are accustomed. The Company's ReachSearch product offers advertisements appearing prominently among the search results when local consumers enter certain keywords on local search sites such as Google, Yahoo and Microsoft Bing. The Company's ReachDisplay product maximizes the exposure for an SMB that wants to broadcast a message to a specific target online audience. It offers more than 25 different display advertising products across publishing partners, including Yahoo, Google, Collective Media, Facebook and other display networks and demand-side platforms. Each of its media products include a tracking service powered by its proprietary reverse proxy technology that allows its clients to see exactly how much online and offline activity is generated by their online advertising campaigns. It sells to SMB advertisers, national brands, and agencies and resellers. It competes with Internet marketing providers such as Google, Yahoo and Microsoft; Traditional, Offline Media Companies; and Other SMB Marketing Providers. The Company is subject to general business regulations and laws as well as regulations and laws specifically governing the Internet.