Children's Place Inc was founded in 1969. The Company is a pure-play childern's specialty apparel retailer in North America. It provides apparel, accessories and footwear for children sizes 0-14. It design, contract to manufacture and sell fashionable, high-quality, value-priced merchandise, the majority of which is under the proprietary The Children's Place brand name. The Company classifies its business into two segments including The Children's Place U.S. and The Children's Place International. Included in The Children's Place U.S. segment are the Company's U.S. and Puerto Rico based stores and its U.S. based wholesale customers. Included in The Children's Place International segment are its Canadian based stores, the Company's Canada wholesale customer, as well as international franchisees. The Company operates approximately 937 stores in The Children's Place U.S. and approximately 132 stores in The Children's Place InternationalThe Company has differentiated departments and serves the wardrobe needs of Girls and Boys (sizes 4-14), Baby Girls and Boys (sizes 6 mos.-5T) and Newborn (sizes 0-18 mos.). The Company attempts to build on its brand recognition through a multi-channel marketing campaign that aligns store front windows, in-store marketing, internet marketing, and its customer loyalty program. Its direct marketing program utilizes both off and on-line channels. Its competitors include Target Corporation, and GapKids, babyGap and Old Navy, The Gymboree Corporation, P.S. from Aeropostale, Justice (a division of The Ascena Retail Group, Inc.), Carter's, Inc., J.C. Penney Company, Inc., Kohl's Corporation and other department stores, as well as other discount stores such as Walmart Stores, Inc. The Company is subject to federal, state and local laws and regulations affecting its business, including consumer protection and truth-in-advertising laws and regulations and zoning and occupancy ordinances that regulate retailers generally and/or govern the promotion and sale of merchandise and the operation of retail stores.
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