Children's Place Inc was founded in 1969. The Company is a pure-play childern's specialty apparel retailer in North America. It provides apparel, accessories and footwear for children sizes 0-14. It design, contract to manufacture and sell fashionable, high-quality, value-priced merchandise, the majority of which is under the proprietary The Children's Place brand name. The Company has differentiated departments and serves the wardrobe needs of Girls and Boys (sizes 4-14), Baby Girls and Boys (sizes 6 mos.-5T) and Newborn (sizes 0-18 mos.). As of January 31, 2015, the Company operated 1,097 The Children's Place stores throughout North America as well as its online store. During Fiscal 2014, it opened 25 stores compared to 53 in Fiscal 2013. The Company attempt to build on its brand recognition through a multi-channel marketing campaign that aligns store front windows, in-store marketing, internet marketing, and its customer loyalty program. Its direct marketing program utilizes both off and on-line channels. Its competitors include Target Corporation, and GapKids, babyGap and Old Navy, The Gymboree Corporation, P.S. from Aeropostale, Justice (a division of The Ascena Retail Group, Inc.), Carter's, Inc., J.C. Penney Company, Inc., Kohl's Corporation and other department stores, as well as other discount stores such as Walmart Stores, Inc. The Company is subject to federal, state and local laws and regulations affecting its business, including consumer protection and truth-in-advertising laws and regulations and zoning and occupancy ordinances that regulate retailers generally and/or govern the promotion and sale of merchandise and the operation of retail stores.