Pegasystems Inc. was incorporated in Massachusetts in 1983. The Company develops, markets, and licenses software solutions that help clients improve their business results by giving them the power to engage customers, simplify their operations, and adapt to change. Its software allows clients to build and change enterprise software applications much more rapidly than they can with traditional programming, while engaging the collaborative efforts of both businesspeople and technologists. The Company's unified platform intersects with several traditional software markets, including: Customer Relationship Management, Business Process Management, Business Rules Management Systems, Dynamic Case Management, Decision Management, including predictive and adaptive analytics, and the Vertical Specific Software market of vertical industry solutions and packaged applications. The Company's unified and highly scalable platform provides superior capability and agility to its clients. It also provides consulting services and implementation support, training, and technical support services to help clients maximize the business value. Its product - Pega Build for Change platform is a unified platform that enables clients to build enterprise applications in a fraction of the time it would take using traditional programming technologies. It also offers purpose or industry-specific solutions built on its platform. Its product - Pega Customer Engagement Solutions offer a process-driven, customer-centric CRM solution to maximize the lifetime value of customers and reduce the costs of serving customers. It provides marketing, sales, and service solutions to optimize sales processes and customer service interactions. Its case management and business process solutions facilitates the fulfillment of customer requests, while its Next-Best-Action analytics predicts and adapts to customer behavior to improve both business outcomes and the customer experience. The Company's Pega Application Mobility Platform enables clients to build, manage, and deploy mobile applications. Its mobile application development platform permits clients to manage the complex elements of the mobile application lifecycle including security, integration, testing, and management of mobile applications and devices. Its Pega Cloud service allows clients to create and deploy the Company's software applications using an Internet-based infrastructure enabling its customers to rapidly build, test, and deploy their applications in a secure cloud environment, while minimizing their infrastructure and hardware costs. The Company competes with IBM, Oracle Corporation, Software AG, Tibco Software Inc., Appian Corporation, Salesforce.com, and the Siebel division of Oracle, the Microsoft Dynamics CRM division of Microsoft, Guidewire Software, Inc., SmartStream Technologies Ltd., SunGard, SAP, and The TriZetto Group, Inc.