NetEase Inc was incorporated in the Cayman Islands on July 6, 1999, and it operates under the Cayman Islands Companies Law (2013 Revision). It changed its name from "NetEase.com, Inc." to "NetEase, Inc." with effect from March 29, 2012. It operates an interactive online community in China and is a provider of Chinese language content and services through its online games, Internet portal, e-mail and wireless value-added services businesses. It has also developed an online casual game platform with various multi-player games. The Company operates in three reportable segments: Online Game Services; Advertising Services; and E-mail, E-commerce Services and Others.