Mattress Firm Holding Corp was incorporated in Delaware in January 2007. It is engaged in retail sale of mattresses and bedding-related products in metropolitan areas in the United States through company-operated and franchise-operated mattress specialty stores. The Company and its franchisees operated approximately 2,400 stores, under the Mattress Firm name, in 105 markets across 41 states. The Company's operating segments consist of its: company-operated store operations, with each geographic region considered a separate operating segment; e-commerce website operations; multi-channel sales operations, consisting of special events; and franchise operations, which consists of franchise fees and royalty income earned on the sales from franchisee-operated mattress specialty stores. The Company-operated store regions, e-commerce website and multi-channel operating segments are aggregated into single segment ("retail segment"). It offers approximately over 75 different models and styles of conventional and specialty mattresses, Conventional mattresses, Specialty mattresses, furniture and accessories, including bed frames, mattress pads and pillows. There are two distribution channels of Company, Wholesale & Retail. The U.S. wholesale mattress industry includes mattresses and their supporting box springs. The U.S. retail mattress market is made up of mattress specialty retailers, furniture retailers and department stores. It operates 55 distribution centers, supporting all of its company-operated stores. The Company's important trademarks include Mattress Firm, Comfort By Color, Mattress Firm Red Carpet Delivery Service, Hampton & Rhodes, Mattress Firm Super Center, Happiness Guarantee, Sleep Happy & among others. The Company's operations are subject to federal, state and local consumer protection regulations and other regulations relating specifically to the bedding industry.