LivePerson Inc was incorporated in the State of Delaware in November 1995. The Company provides digital engagement solutions offering a cloud-based platform which enables businesses to proactively connect with consumers through chat, voice, and content delivery, across multiple channels and screens, including websites, social media, tablets and mobile devices. Its engagements are driven by intelligence derived from consumer and business data, including historical, behavioral, operational, and third party data. Each engagement is based on proprietary analytics and a real-time understanding of consumer needs and business objectives. The Company monitors and analyzes a set of online consumer behavioral data on behalf of its customers. Spanning the breadth of an online visitor session starting from an initial keyword search, through actions on its customers website, and even into a shopping cart and an executed sale, this data enables it to develop insights into consumer behavior during specific transactions and within a customers user base. The Company is organized into two operating segments: Business and Consumer. The Business segment facilitates real-time online interactions chat, voice, and content delivery, across multiple channels and screens for corporations of all sizes. The Consumer segment facilitates online transactions between independent service providers or Experts and individual consumers or Users seeking information and knowledge for a fee via real-time chat. As a software-as-a-service provider, it provides solutions on a hosted basis. This model provides benefits over premise-based software, including lower up-front costs, faster implementation, lower total cost of ownership, scalability, cost predictability and simplified upgrades. More than 8,500 companies, including Cisco, Hewlett-Packard, IBM, Microsoft, Verizon, Sky, Walt Disney, PNC and Orbitz employ its technology to keep pace with rising consumer expectations for service and relevance through the online channel. It faces potential competition from Web analytics and online marketing service providers, such as Adobe and Google. The Company is subject to a number of foreign and domestic laws and regulations that apply to the conduct of business on the Internet such as, but not limited to, laws and regulations relating to user privacy, freedom of expression, data privacy, content and quality of products and services, taxation, advertising, internet neutrality, information security and intellectual property rights.
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