Kraton Performance Polymers Inc is a producer of styrenic block copolymers. The Company markets its products under KRATON, Cariflex, and NEXAR brands. Styrenic block copolymers are engineered synthetic elastomers that the Company invented and commercialized 50 years ago. The Company also produces Cariflex isoprene rubber and isoprene rubber latex. As of December 31, 2013 the total styrenic block copolymers production capacity of the Company was approximately 420 kilotons. The company has five manufacturing facilities for polymers including facility in Belpre, Ohio, as well as facilities in Germany, France, Brazil, and Japan. The facility in Japan is operated by a manufacturing joint venture. LyondellBasell operates the manufacturing facility located in Berre, France. The Company's serves four core end use markets; Advanced Materials, Adhesives, Sealants and Coatings, Paving and Roofing and Cariflex. The products that are in Advanced Material compete against a variety of chemical and non-chemical alternatives including thermoplastic vulcanizate, thermoplastic polyurethane, PVC, thermoplastic polyolefin, polyethylene terephthalate, polycarbonate, polyamide, and ethylene-propylene-diene-monomer based products. In Adhesives, Sealants and Coatings, the Company sells hydrogenated styrenic block copolymers and un-hydrogenated styrenic block copolymers products in the Adhesives, Sealants and Coatings end use market. The products compete with acrylics, silicones, solvent-based rubber systems and thermoplastic polyolefin elastomers. In Paving and Roofing, the Company sell USBC products. The products compete with chemicals such as styrene-butadiene rubber latex, acetates, polyphosphoric acids, and thermoplastic materials like ethylene-propylene-diene-monomer, polyethylene, atactic polypropylene and unmodified asphalts. In Cariflex, the Company sells isoprene rubber and isoprene rubber latex in this end use market. The products primarily compete with natural rubber, conventional Ziegler Natta sourced solid IR, halo butyl rubber and several synthetic latex alternatives, notably neoprene, nitrile and polychloroprene latex rubber, as well as polyurethane. The Company sells its products through number of channels including a direct sales force, marketing representatives and distributors, with the majority of its products sold through direct sales force. In countries where the Company generates substantial revenue, the sales force is organized by end use market in order to meet the needs of the customers. In geographic areas where it is not efficient for the Company to organize sales force by end use market, the Company may use one sales team to service all end use markets. The Company use butadiene, styrene and isoprene as primary raw materials in manufacturing the products. The Company competes with other SBC producers and non-SBC products producers. The Company's competitors in SBC industry are: Asahi Chemical, Chi Mei, Dynasol Elastomers, Kuraray Company, Korea Kumho P.C., LCY, LG Chemical, Sinopec, Taiwan Synthetic Rubber Corporation, Versalis and Zeon Corporation. In the year 2013, the Company was awarded with 51 patents for new products or application and at December 31, 2013 the Company had 1,176 granted patents and 249 pending patents applications.