Iconix Brand Group Inc was incorporated under the laws of the state of Delaware in 1978. It is a brand management company engaged in licensing, marketing and providing trend direction for a portfolio of consumer brands. The Company is the owner of the following brands through its wholly-owned subsidiaries; Candie's, Bongo, Badgley Mischka, Joe Boxer, Rampage, Mudd, London Fog, Mossimo, Ocean Pacific/OP, Danskin/Danskin Now, Rocawear/Roc Nation, Cannon, Royal Velvet, Fieldcrest, Charisma, Starter, Waverly, Ecko Unltd/Marc Ecko, Zoo York, Sharper Image, Umbro and Lee Cooper, which it licenses directly to retailers, wholesalers and suppliers for use across a range of product categories, including apparel, footwear, sportswear, fashion accessories, home products and decor, beauty and fragrance and, in the case of Sharper Image brand, consumer electronics and novelty products. The Company's brands are sold across a variety of distribution channels through direct-to-retail and wholesale licenses, from the mass tier to the luxury market. The Company uses television commercials to promote certain of its brands, partnering with licensees to create and air commercials that will generate excitement for its brands with consumers. The Company supports its brands with advertising and promotional campaigns designed to increase brand awareness, and provides its licensees with coordinated trend direction to enhance product appeal and help maintain and build brand integrity. The Company's brands are all subject to extensive competition from various domestic and foreign brands. In addition, the Company faces competition for retail licenses and brand acquisitions. The Company also competes with traditional apparel and consumer brand companies and with other brand management companies for acquisitions.
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