Hertz Global Holdings Inc was incorporated in Delaware in 2005. The Company operates its U.S. car rental and International car rental businesses through the Hertz, Dollar, Thrifty and Firefly brands from company-owned, licensee and franchisee locations in the U.S., Africa, Asia, Australia, Canada, Europe, Latin America, the Middle East and New Zealand. The Company's business segments are U.S. Car Rental, International Car Rental, Worldwide Equipment Rental, and All Other Operations. The U.S. Car Rental segment is engaged in rental of cars, crossovers and light trucks, as well as ancillary products and services, in the United States and consists of the Company's United States operating segment. The International Car Rental segment is engaged in rental and leasing of cars, crossovers and light trucks, as well as ancillary products and services, internationally and consists of the Company's Europe and Other International operating segments, which are aggregated into a reportable segment based primarily upon similar economic characteristics, products and services, customers, delivery methods and general regulatory environments. The Worldwide Equipment Rental segment is engaged in rental of industrial construction, material handling and other equipment and consists of the Company's worldwide equipment rental operating segment and All Other Operations includes the Company's Donlen operating segment which provides fleet leasing and fleet management services and is not considered a separate reportable segment in accordance with applicable accounting standards, together with other business activities. In its worldwide equipment rental business, the Company rents equipment in the U.S., Canada, China, Qatar, Saudi Arabia and the United Kingdom, as well as through its international franchises. Through its Donlen subsidiary, the Company provides fleet leasing and fleet management services. The Company's principal car rental industry competitors are Avis Budget Group, Inc., or "ABG," which operates the Avis, Budget, ZipCar and Payless brands and Enterprise Holdings, which operates the Enterprise Rent-A-Car Company, or Enterprise, National Car Rental and Alamo brands.