Hertz Global Holdings Inc was incorporated in Delaware in 2005. The Company is engaged in car and truck rental & leasing and equipment rental business. It operates its car rental business through the Hertz, Dollar, Thrifty and Firefly brands from approximately 11,555 corporate and franchisee locations in North America, Europe, Latin and South America, Asia, Australia, Africa, the Middle East and New Zealand. Hertz is the largest worldwide airport general use car rental brand, operating from approximately 10,090 corporate and franchisee locations in approximately 145 countries. Its Dollar and Thrifty brands have approximately 1,400 corporate and franchisee locations in approximately 75 countries and its Firefly brand has approximately 65 corporate and franchisee locations in seven countries. In its equipment rental business segment, the company rent equipment through approximately 335 branches in the United States, Canada, France, Spain, China and Saudi Arabia, as well as through its international franchisees. The Company also provide commercial fleet leasing and management services to corporate customers throughout the United States and Canada. The Company's U.S. and international car rental businesses are primarily operated through four brands - Hertz, Dollar, Thrifty and Firefly. Each of its brands generally maintains separate airport counters, reservations and reservation systems, marketing and all other customer contact activities, however a single management team manages all four brands. The Company's principal car rental industry competitors are Avis Budget Group, Inc., or "ABG," which operates the Avis, Budget, ZipCar and Payless brands and Enterprise Holdings, which operates the Enterprise Rent-A-Car Company, or Enterprise, National Car Rental and Alamo brands.