Herc Holdings Inc is an equipment rental company. It operates through its franchisee owned branches in Greece, Iceland, Portugal and Corsica in Europe, in Afghanistan in the Middle East, in Panama in Central America and in Chile in South America. It offers a portfolio of equipment for rent, including aerial, earthmoving, material handling and specialty equipment such as air compressors, compaction equipment, construction-related trucks, electrical equipment, power generators, contractor tools, pumps, and lighting, studio and production equipment. Its services include Equipment Rental including Construction Services, Industrial Services; Equipment Re-Rental; Sales of Rental Equipment; Contractor Tools and Supplies Sales; and Service and Support. It operates in various customers across construction, infrastructure, industrial and specialty verticals. Areas that it serves under these verticals include building services, commercial, engineering, hospitality, oil and gas, petrochemical, railroads and entertainment. It advertises its range of offerings through industry catalogs, participation and sponsorship of industry events, trade shows, and via the internet.