China Lodging Group Ltd was incorporated in the Cayman Islands on January 2007. The Company is a multi-brand hotel group in China with leased, manachised and franchised models. Under the lease model, it directly operates hotels typically located on leased properties. Under the manachise model, it manages manachised hotels through the on-site hotel managers and collects fees from frnachisees. As of December 31, 2013, the company had 565 leased hotels, 835 manachised hotels and 25 franchised hotels in operation and 63 leased hotels and 350 manachised hotels under development. The Company offers four hotel brands that are designed to target distinct groups of customers. These brands include, Joya Hotel, Manxin Hotels & Resorts, JI Hotel, Starway Hotel, HanTing Hotel and Hi Inn. Joya Hotel, is upscale brand concept targeting affluent travelers and corporate events. Joya hotels are typically located in central business districts. Manxin Hotels & Resorts, is a mid-to-upscale brand concept targeting leisure travelers, families and small-scale corporate events. Manxin Hotels & Resorts targets popular vacation destinations. JI Hotel is a standardized mid-scale limited service hotel product which targets mature and experienced travelers. Starway Hotel is a mid-scale limited service hotel product which targets middle class travelers. HanTing Hotel is the Company's economy product which targets knowledge workers and value- and quality-conscious travelers. Hi Inn is a budget hotel product which targets practical and price-conscious travelers. HanTing Hotels mainly compete with Home Inns, Jinjiang Inn, 7 Days Inn, various regional hotel groups and stand-alone hotels, and certain international brands such as Super 8. It also competes with two- and three-star hotels, as it offer rooms with amenities comparable to many of those hotels. Its JI Hotels and Starway Hotels face competition from existing three-star and certain four-star hotels, boutique hotels whose price could be comparable and a few hotel chains such as Vienna Hotels and Holiday Inn Express. Its Hi Inns compete mainly with stand-alone guest houses, low-price hotels and budget hotel chains such as Pod Inns, 99 Inns and 100 Inns. Its Joya Hotels and Manxin Hotels & Resorts compete with existing four-star and five-star hotels. The hotel industry in China is subject to a number of laws and regulations, including laws and regulations relating specifically to hotel operation and management and commercial franchising, as well as those relating to environmental and consumer protection.
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