Formula Systems (1985) Ltd was incorporated in Israel on April 2, 1985. The Company is an IT solutions and services holdings company that is mainly engaged through its directly held subsidiaries and affiliates in providing proprietary and non-proprietary software solutions and services, software product marketing and support, computer infrastructure and integration solutions and learning and integration. The Company delivers its solutions in over 50 countries to customers with complex IT service needs. Its business activity includes: IT Services and Proprietary Software Solutions. IT Services; the Company designs and implements IT solutions which improve the productivity of its customers' existing IT assets. The Company provides IT services across the full system development life cycle, including definition of business requirements, developing customized software, implementing software and modifying it based on the customer's needs, system analysis, technical specifications, coding, testing, training, implementation and maintenance. Proprietary Software Solutions, the Company designs, develops and markets proprietary software solutions for sale in selected niche markets. The Company conducts sales and marketing efforts mainly through division or product managers as well as through channel-network of ISVs, system integrators, value-added distributors and resellers, and OEM and consulting partners. Its competitors include: Ness Technologies Inc., Team-Malam, One-1, Taldor Computer Systems, IBM Israel, HP Israel, Aman, the Elad Group, and Yael.