Dollar General Corp was incorporated as a Kentucky corporation under the name J.L. Turner & Son, Inc on June 1, 1955. The Company changed its name to Dollar General Corporation in 1968 and reincorporated in 1998 as a Tennessee corporation. It is a discount retailer in the United States with 11,879 stores located in 43 states as of February 27, 2015, in the southern, southwestern, midwestern and eastern United States. It offers a selection of merchandise, including consumables, seasonal, home products and apparel. Its merchandise includes national brands, as well as comparable quality private brand selections with prices at substantial discounts to national brands. The Company separates its merchandise into four categories: consumables; seasonal; home products; and apparel. The Consumables includes paper and cleaning products (such as paper towels, bath tissue, paper dinnerware, trash and storage bags, laundry and other home cleaning supplies); packaged food (such as cereals, canned soups and vegetables, condiments, spices, sugar and flour); perishables (such as milk, eggs, bread, frozen meals, beer and wine); snacks (including candy, cookies, crackers, salty snacks and carbonated beverages); health and beauty (including over-the-counter medicines and personal care products, such as soap, body wash, shampoo, dental hygiene and foot care products); pet (including pet supplies and pet food); and tobacco products. The Seasonal products include decorations, toys, batteries, small electronics, greeting cards, stationery, prepaid phones and accessories, gardening supplies, hardware, automotive and home office supplies. The Home products include kitchen supplies, cookware, small appliances, light bulbs, storage containers, frames, candles, craft supplies and kitchen, bed and bath soft goods. The Apparel includes casual everyday apparel for infants, toddlers, girls, boys, women and men, as well as socks, underwear, disposable diapers, shoes and accessories. It purchases merchandise from number of suppliers and maintain direct buying relationships with producers of national brand merchandise, such as Procter & Gamble, PepsiCo, Coca-Cola, Nestle, General Mills, Unilever, Kimberly Clark, Kellogg's, and Nabisco. It maintains only a limited number of SKUs per category, giving a pricing advantage in dealing with its suppliers. The Company's direct competitors include Family Dollar, Dollar Tree, Fred's, 99 Cents Only and various local, independent operators, as well as Walmart, Target, Kroger, Aldi, Walgreens, CVS, and Rite Aid, among others. Its trademarks include Dollar General, Dollar General Market, Clover Valley, DG, DG Deals, Forever Pals, I*Magine, OT Sport, Smart & Simple, trueliving, Sweet Smiles, Open Trails, Bobbie Brooks, Comfort Bay, Holiday Style, Swiggles, More Deals For Your Dollar. Every Day, The Fast Way To Save, Save Time. Save Money. Every Day!, and Ever Pet along with variations and formative of these trademarks as well as certain other trademarks. The Company's business is subject to numerous and increasing federal, state and local laws and regulations.
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