Jiayuan.com International Ltd was founded in October 2003. The Company, through its subsidiaries, the Group, operates online dating platform in China. It is engaged in providing a trusted, effective, and user focused online dating platform that addresses the dating and marriage needs of China's rapidly growing urban singles population. Its segments include: Online Services and Personalized Matchmaking Services. Online Services; the Group provides two types of online services through its online platforms, including message exchanging services and value-added services. Users prepay for virtual currencies that can be used as consideration for the Group's online services. The Group charges for message exchanging services when one registered user initiates contact with another registered user via the Group's online platform, and either the sender or recipient may pay for the service. Subsequently, the Group does not charge for any message exchanges between the same two users. Personalized Matchmaking Services, the Group provides personalized matchmaking services to individual users, which generally consist of unlimited access to certain online services, tickets to a number of events, personalized communications, provision of detailed background checks, dating and relationship consultation and advice and search services provided by the Group's customer service representatives in a specified contractual period. The Group's competitors include: Baihe.com, Zhenai.com and Youyuan.com.