Cherokee Inc was incorporated in Delaware in 1988. The Company is a marketer and manager of a portfolio of fashion and lifestyle brands it owns or represents, licensing the Cherokee, Liz Lange, Tony Hawk, Sideout and Carole Little brands and related trademarks and other brands in multiple consumer product categories and sectors. Its trademarks, including Cherokee, Liz Lange, Completely Me by Liz Lange, Hawk, Tony Hawk, Sideout, Sideout Sport, Carole Little, Saint Tropez-West, Chorus Line, All That Jazz and others. The Company has 31 continuing license agreements covering both domestic and international markets. It also assists other brand-owners and companies in identifying opportunities as a licensee or licensor for their brands or stores and partner with individuals to market and license their lifestyle brands, such as its partnership with Alessandra Ambrosio for the ale by alessandra brand. The Company's competitors include Polo Ralph Lauren, Tommy Hilfiger, and private label brands such as Faded Glory, Arizona, and Route 66.