Cabela's Inc was initially incorporated as a Nebraska corporation in 1965 and was reincorporated as a Delaware corporation in January 2004. In June 2004, it completed its initial public offering. It operates as a specialty retailer, and a direct marketer, of hunting, fishing, camping, and related outdoor merchandise. The Company currently operates 50 retail stores, 46 stores in 26 states and four stores in Canada. It has long been recognized as the World's Foremost Outfitter. It also issues the Cabela's CLUB Visa(r) credit card, which serves as its main customer loyalty rewards program. The Company has three reportable segments namely Retail, Direct, and Financial Services. The Companys Retail business segment operated 50 stores, including the 10 stores that it opened during 2013. The Companys Direct business segment is comprised of acclaimed website and supplemented by our catalog distributions as a selling and marketing tool. The Companys Financial Services business segment also plays an integral role in supporting its merchandising business. The Companys Financial Services business segment is comprised of its credit card services which reinforces its brand and strengthens its customer loyalty through its credit card loyalty programs. Its trademarks are Cabelas(r), Cabelas CLUB(r), Cabelas.com(r), Worlds Foremost Outfitter(r), Worlds Foremost Bank(r), and Bargain Cave(r). It uses promotional e-mails, on-line shopping engines, and Internet affiliate programs to increase sales. In addition to the use of its catalogs and its website, it uses a combination of promotional events, traditional advertising, and media programs as marketing tools. The Company competes in a number of large, highly fragmented, and intensely competitive markets, including the outdoor recreation, and casual apparel and footwear markets. It is subject to certain federal, state, and local laws and regulations relating to the protection of the environment and human health and safety.