Buffalo Wild Wings Inc was founded in 1982. Its original name was Buffalo Wild Wings & Weck(r) and it became more popularly known as bw-3. In 1991, it began its franchising program. In 2003, it completed an initial public offering and became a publicly-held company. The Company is an owner, operator, and franchisor of restaurants featuring a variety of menu items including its Buffalo, New York-style chicken wings spun in any of its 16 signature sauces. Its restaurants includes an extensive multi-media system, a full bar and an open layout, which appeals to sports fans and families alike. The Companys guests have the option of watching sporting events or other popular programs on its projection screens and approximately 50 additional televisions, competing in Buzztime Trivia or playing video games. The open layout of its restaurants offers dining and bar areas that provide distinct seating choices for sports fans and families. Its service model, provides the flexibility of ordering at the counter or table, and allows its guests to customize their Buffalo Wild Wings(r) experience to meet their time demands, service preferences or the experience they are seeking of a workday lunch, a dine-in dinner, a take-out meal, an afternoon or evening enjoying a sporting event or a late-night craving. Buffalo Wild Wings(r) restaurants are the place people want to be. Its restaurants offer 20 to 30 domestic and imported beers on tap, including craft brews, and a wide selection of bottled beers, wines, and liquor. The Company operates as a single segment for reporting purposes. The Companys restaurants features various menu items including its Buffalo, New York-style chicken wings spun in one of its signature sauces from sweet to screamin hot; Sweet BBQ, Teriyaki, Mild, Parmesan Garlic, Medium, Honey BBQ, Spicy Garlic, Jammin Jalapeno, Asian Zing, Caribbean Jerk, Thai Curry, Hot BBQ, Hot, Mango Habanero, Wild and Blazin ; or signature seasonings: Buffalo, Desert Heat, Chipotle BBQ, Lemon Pepper and Salt & Vinegar. In addition to traditional and boneless chicken wings, its menu features a various food items including Sharables, Wild Flatbreads, specialty hamburgers and sandwiches, wraps, Buffalito soft tacos, and salads. It also provides a 12 & Under Menu for kids. The Company owns the rights to the Buffalo Wild Wings service mark and to certain other service marks and trademarks used in its system. The Company competes mainly with local and regional sports bars and national casual dining and quick casual establishments, and to a lesser extent with quick service restaurants such as wing-based take-out concepts. The Company is subject to licensing and regulation by state and local departments relating to the service of alcoholic beverages, health, sanitation, and fire and safety standards.