BroadSoft Inc was incorporated in Delaware on November 17, 1998. The Company is a provider of software and services that enable mobile, fixed-line and cable service providers to deliver hosted, or cloud-based, Unified Communications and other voice and multimedia services over their Internet protocol, or IP, based networks. Its core communications platform consists of three offerings: BroadWorks, BroadCloud and BroadTouch. The BroadWorks software enables its service provider customers to provide enterprises and consumers with hosted communications offerings, such as hosted PBX, voice and video calling, SIP Trunking, voice and video mail, call center and audio conferencing, as well as 4G or LTE offerings. It delivers and coordinates the enterprise, consumer, mobile and trunking communications applications that service providers offer through their IP-based networks. BroadWorks is installed on industry-standard servers, typically located in service providers' data centers. BroadCloud cloud services are offerings hosted and managed by the Company and resold by service providers under their brand. BroadTouch client communications applications allow service providers to put the power of voice, video and other UC services in the hands of the end-user across a broad array of smartphones, tablets, laptops and other end user devices. It sells its software, maintenance and professional services through its direct sales force and indirectly through its distribution partners, such as VARs and system integrators. The Company's sells its products and services to more than 600 service providers in over 76 countries. The registered trademarks of the Company are BroadSoft, the BroadSoft logo, BroadWorks, BroadCloud, UC-One, BroadSoft Xtended and BroadSoft Xcelerate. Its primary direct competitors consist of established network equipment companies, including Alcatel-Lucent, Avaya Inc., Cisco Systems, Inc., Ericsson AB, GENBAND Inc., Huawei Technologies Co. Ltd., Mavenir Systems Inc., Metaswitch Networks, Microsoft Corporation, and Nokia-Siemens Networks B.V.
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