bebe stores Inc is incorporated in the state of California. The Company designs, develops and produces a various contemporary womens apparel and accessories under the bebe, BEBE SPORT, bbsp and 2b bebe brand names. It operates stores in the United States, Puerto Rico, Virgin Islands, Japan and Canada. In addition it has an on-line store at www.bebe.com that ships to customers in the United States, Canada, Puerto Rico, and the U.S. The Company has 105 international stores operated by licensees. The Companys product offering includes various tops, dresses, active wear and accessories. The Company designs and develops the majority of its merchandise in-house, which is manufactured to its specifications. The Company has developed its advertising and direct marketing initiatives to elevate brand awareness, increase customer acquisition and retention and support key growth strategies. As of June 2013, its store operations are organized into four regions and twenty nine districts.