Avon Products Inc was incorporated in the State of New York on January 27, 1916. It is the manufacturer and marketer of beauty and related products. The Company's reportable segments are based on geographic operations in four regions: Latin America; Europe, Middle East & Africa; North America; and Asia Pacific. Its product categories are Beauty and Fashion & Home. Beauty consists of color, fragrance, skincare and personal care. Fashion & Home consists of fashion jewelry, watches, apparel, footwear, accessories, gift and decorative products, housewares, entertainment and leisure products, children's products and nutritional products. The Company conducts its business through direct selling. The Company competes with other consumer packaged goods ("CPG") and direct-selling companies to create, manufacture and market beauty and non-beauty-related products. The Company purchases its raw materials, consisting of essential oils, chemicals, containers and packaging components, for its Beauty products from various suppliers and Fashion & Home products are purchased from various third-party suppliers. The Company markets its products through sales aids such as brochures, product samples and demonstration products. Packages, consisting of containers and packaging components, are designed by the Company's staff of artists and designers. The design and development of new Beauty products are affected by the cost and availability of materials such as glass, plastics and chemicals.
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