AVG Technologies NV was incorporated on March 3, 2011, under the laws of the Netherlands. The Company provides software and online services that deliver peace of mind to users by simplifying, optimizing and securing their Internet experiences. It seeks to protect devices, the data that is transmitted by and stored on those devices and therefore the people who ultimately use and rely on those devices. Its business model, based on delivering high-quality solutions in high volume and at no cost to its users, enables it to rapidly acquire new users. Through its large user community, it is able to understand the needs of its users, become a trusted provider of peace-of-mind software solutions, and thereby intelligently monetize its user base through premium products and value-added online services. Its solutions, which today range from desktop, laptop and mobile software to dynamic secure Internet search solutions, can be accessed and utilized with minimal effort and limited technical know-how from the user. Its product portfolio targets the consumer and SMB markets across multiple devices and operating systems and includes Internet security, PC performance optimization, online backup, identity protection and family safety software. In addition, its online services, accessed through its browser toolbar, provide dynamic secure search capabilities through agreements with Internet search providers. The Company's competitors include Avast!, Avira, PC Tools (which was acquired by Symantec), Carbonite, Dropbox, Intel Security (formerly McAfee, which was acquired by Intel Corporation), Symantec and Trend Micro, Eset, Kaspersky Labs, Panda Software, Sophos, Rising, Kingsoft, Check Point, F-Secure, UniBlue, Kaseya, Solarwinds, Lookout Inc., Microsoft, Google, Apple, which offers cloud-based data protection, Qihoo, Tencent and Facebook. AVG, The Online Security Company, Devices. Data. People., AVG Zen, Be Yourself, LinkScanner, AVG CloudCareTM, AVG PC TuneUp and its logo are the key brands, and are variously registered in several jurisdictions.