Which Amateur Hockey Team Will Bring Home the Stanley Cup in 2010?

TORONTO, ONTARIO--(Marketwire - March 22, 2010) - As the quest for the Stanley Cup(R) heats up among NHL(R) teams, Canadian amateur hockey teams are on a mission of their own to bring home hockey's Holy Grail! The Team Up and Bring Home the Cup(TM) contest received hundreds of entries from amateur hockey teams across Canada, and it's now up to Canadians to decide which team is most deserving of the ultimate grand prize - a chance to hang out with the NHL Stanley Cup and Mark Messier.

From coast to coast, Canadian amateur hockey teams showed their passion for the sport in one of the following ways: 1) a video, 2) a photo and a minimum 250-word essay or 3) a minimum 250-word essay. The contest entry phase has officially closed, and now each entered team must compete for the highest number of Canadian votes to Bring Home the Cup.

"The team that brings home the Cup this year will need to generate enormous support from their community," says Mark Messier. "So far I've been to the Ottawa Valley, Summerside, P.E.I. and St-Lazare, Quebec. It's now up to Canadians to decide where I'll be with the Stanley Cup next!"

The Team Up and Bring Home the Cup(TM) contest encourages amateur hockey teams to 'team up', put their heads together and be creative about why their team is the most deserving to meet Mark Messier and host the NHL(R) Stanley Cup in their town.

"Teams will compete for Canada's votes starting March 22 until April 17," said Tony Matta, Vice President of Marketing, Frito Lay Canada. "Every Canadian who votes could have the chance to win a trip to a 2010 Stanley Cup(TM) Final game!"

All team submissions are posted online at TSN.ca/TeamUp and RDS.ca/Faitesequipe. During the voting period (March 22 - April 17, 2010), Canadians are allowed to vote once per hour for their favourite team.

"Pepsi(R), Lay's(R) and Gatorade(R) are excited to see how teams will get creative and promote themselves during the voting phase," said Dale Hooper, Vice President of Marketing, PepsiCo Beverages Canada. "It's a great way for communities to come together across Canada, show their passion for the game of hockey and share their team stories with the rest of the country."

The amateur hockey team that receives the most votes will take home the grand prize, which includes - 1) a visit from Mark Messier and the NHL Stanley Cup, 2) a Team Up and Bring Home The Cup(TM) party and 3) the possibility of a team feature segment on TSN.

For official contest rules and to vote for an amateur hockey team in the Team Up and Bring Home The Cup(TM) contest, visit TSN.ca/TeamUp or RDS.ca/Faitesequipe.

About PepsiCo Canada and Team up and Bring Home The Cup(TM)

The Team Up and Bring Home the Cup(TM) program is sponsored by the Pepsi(R), Lay's(R) and Gatorade(R) brands and supported by TSN, RDS and the National Hockey League (NHL). The Pepsi(R), Lay's(R) and Gatorade(R) brands each have a long history of supporting hockey and PepsiCo is an official sponsor of the NHL and the NHLPA.

PepsiCo's businesses in Canada are organized into two business units. PepsiCo Foods Canada includes Frito Lay Canada and the Quaker Foods & Snacks business. PepsiCo Beverages Canada includes Pepsi-Cola Canada, Gatorade and Tropicana. For more information, please visit www.pepsico.ca.

PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 18 different product lines that each generate more than $1 billion in annual retail sales. The main businesses - Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade - also make hundreds of other nourishing, tasty foods and drinks that bring joy to Consumers in over 200 countries, including Canada. With more than $43 billion in worldwide 2008 revenues, PepsiCo employs 198,000 worldwide who are united by our unique commitment to sustainable growth, called Performance with Purpose. By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, PepsiCo balances strong financial returns with giving back to our communities worldwide. For more information, please visit www.pepsico.com.

About the NHL

The National Hockey League, founded in 1917, is the second-oldest of the four major professional team sports leagues in North America. Today, the NHL consists of 30 Member Clubs, each reflecting the League's international makeup, with players from more than 20 countries represented on team rosters. According to a Simmons Market Research study, NHL fans are younger, more educated, more affluent, and access content through digital means more than any other major professional sport. The NHL entertains more than 250 million fans each season in-arena and through its partners in national television (VERSUS, NBC, TSN, CBC, RDS, RIS, ESPN America, ASN and NHL Network(TM)) and radio (NHL Radio(TM), Sirius XM Satellite Radio and XM Canada). Through the NHL Foundation, the League's charitable arm, the NHL raises money and awareness for Hockey Fights Cancer(TM) and NHL Youth Development, and supports the charitable efforts of NHL players. For more information on the NHL, log on to NHL.com.

NHL, the NHL Shield and the word mark and image of the Stanley Cup are registered trademarks and Team UP and Bring Home the Cup and Bring Home the Cup are trademarks of the National Hockey League. All Rights Reserved.

For a full list of teams, please see below.

British Columbia

- Lumby Stars Pee Wee Rep Tier 4 - Lumby, BC

- Lumby Initiation A Bulldogs - Lumby, BC

- Williams Lake Stampeders - Williams Lake, BC

- Kerry Park Islanders - Cowichan Bay, BC

- Cumberland Peewee Phantoms - Cumberland, BC

- Stars - Fort St. James, BC

- Kelowna Gators, Kelowna, BC

- Kelowna Rattlesnakes - Kelowna, BC

- Kelowna Peewee Jr Rockets - Kelowna, BC

- Icehawks - Kamloops, BC

- Victoria Icehawks Bantom Female - Victoria, BC

- Victoria Racquet Club Atom C - Victoria, BC

- Aldergrove Aces - Langley, BC

- Aldergrove Warriors - Langley, BC

- Alberni Valley Bulldog Atom Reps - Port Alberni, BC

- Dawson Creek Oldtimers - Dawson Creek, BC

- Lake Cowichan Lakers - Lake Cowichan, BC

- BWC Bruins Juvenile A1 - Burnaby, BC

- Lumby Stars - Lumby, BC

- Cowichan Lakers - Lake Cowichan, BC

Alberta

- Vegreville Novice 1 Wranglers - Alberta

- Hussar Hitmen - Hussar, Alberta

- Optomist 55+ - Calgary, Alberta

- High Prairie PeeWee A Blades - High Prairie, Alberta

- BUCHANAN BLADES - High Prairie, Alberta

- Lethbridge Femail Midget Blaze - Lethbridge, Alberta

- Bonnyville Pontiacs Pee Wee A - Bonnyville, Alberta

- Unity Lazers - Red Deer, Alberta

- St. Albert Saints - St. Albert, Alberta

- Calgary Scorpions Sledge Hockey - Calgary, Alberta

- Westwood Warriors Novice - Calgary, Alberta

- Airdrie Cobras - Airdrie, Alberta

- Confederation Phantoms - Edmonton, Alberta

- St Charles Bulldogs - Edmonton, Alberta

- IRMA ACES - Wainwright, Alberta

- Daysland Atom Thunderstars - Daysland, Alberta

- St Albert Outlaws - St. Albert, Alberta

- Peace River Atom Knights - Peace River, Alberta

- Outlaws - Calgary, Alberta

Saskatchewan

- Petro Canada Terriers - Springside, Saskatchewan

- Comet Polar Bears - Saskatoon, Saskatchewan

- Diefenbaker Thunder - Lucky Lake, Saskatchewan

- Coyotes - Conquest, Saskatchewan

- Semans Goodtimers - Semans, Saskatchewan

- Kipling Peewee Royals - Kipling, Saskatchewan

- Whitewood Bantam Team - Whitewood, Saskatchewan

- Unity Lazers - Unity, Saskatchewan

Manitoba

- Westwood Warriors - Headingley, Manitoba

- Portage Atorn 4 - Portage La Prairie, Manitoba

- Shilo Storm - Shilo, Manitoba

- Valley Gardens Stars - Winnipeg, Manitoba

- River East Royals - Winnipeg, Manitoba

- Peguis Novice "Mohawks" - Peguis, Manitoba

- Shenanigans - Winnipeg, Manitoba

- Roblin Atom Stars - Roblin, Manitoba

- Vipers - Arthur, Manitoba

- Waverley Heights/St. Norbert Storm - Winnipeg, Manitoba

- Silverbacks - Winnipeg, Manitoba

- Red River Wild/Carman - Carman, Manitoba

Ontario

- Guenther Flooring Flames (Atom Girls) - Dryden, Ontario

- Sir James Dunn Eagles Highschool - Sault Ste. Marie, Ontario

- Dryden Sharks - Dryden, Ontario

- Nipigon Elks Bantam A - Nipigon, Ontario

- Garden Springs Sabres - Sault Ste Marie, Ontario

- Gore Bay Bruins - Gore Bay, Ontario

- Rayside Balfour Wildcats - Chelmsford, Ontario

- Westford Atom A Dynamix Machine Shop Rangers - Thunder Bay, Ontario

- Copper Cliff Chiefs - Sudbury, Ontario

- Sudbury Wolfpack - Sudbury, Ontario

- Nickel Center Flyers - Garson, Ontario

- Cooksville Phantoms - Mississauga, Ontario

- Lumberjacks - Oakville, Ontario

- Ajax Tyke White Select - Ajax, Ontario

- Toronto Non-Contact Hockey League Wolverines - Toronto, Ontario

- Whitby Fury - Whitby, Ontario

- Brantford Ice Cats - Paris, Ontario

- Senators - Brampton, Ontario

- Durham Dragons Special Hockey - Newmarket, Ontario

- The Cedar Hill Rebels - Toronto, Ontario

- Markham Waxers Novice AE - Markham, Ontario

- Paris Mounties - Paris, Ontario

- Orangeville Flyers - Orangeville, Ontario

- Clarington Thunder -Bowmanville, Ontario

- Aldershot Ball Hockey - Burlington, Ontario

- Gray Hawks - Aurora, Ontario

- Bruins - Hamilton, Ontario

- Hamilton City Hub Cyclones - Hamilton, Ontario

- Hamilton Minor Miget Spitfire - Hamilton, Ontario

- The Mohawk Flyers - Stoney Creek, Ontario

- Cayuga Atoms - Cayuga, Ontario

- Mohawk Flames - Hamilton, Ontario

- Orleans Snipers - Ottawa, Ontario

- Metcalfe Jets Atom A1 - Ottawa, Ontario

- Ottawa East All Stars - Ottawa, Ontario

- West Carleton Warriors - Carp, Ontario

- St. Catherines Major Peewee Single A Warriors - St. Catherines, Ontario

- St. Catherines Major Atom A Warriors - St Catherines, Ontario

- Bancroft Jets - Bancroft, Ontario

- Play It Again Sports-Novice - Belleville, Ontario

- Kitchener Jr. Rangers - Kitchener, Ontario

- Belfast Novice A Sabres - Belle River, Ontario

- Loyalist Jets Novice House League - Kingston, Ontario

- Pmha Mad Dogs Jr Tyke - Peterborough, Ontario

- Merritton Novice Bulldogs - St. Catherines, Ontario

- The Sorties - Kingston, Ontario

- Embro Edge Turbo Tykes -Embro, Ontario

- Arran Elderslie Ice Dogs - Tara, Ontario

- Flames - Penetanguishene, Ontario

- Wooden Sticks - Dutton, Ontario

- Barrie Colts Minor Peewee AE - Barrie, Ontario

- Greenwood L'il Devils - Kingston, Ontario

- Amherstburg Stars - Amherstburg, Ontario

- Tiverton Thunder Peewee - Kincardine, Ontario

- Woolwich Major Novice A Wildcats - Elmira, Ontario

- St. Marys Redwings - St. Marys, Ontario

- The Scottish Bullfrogs - Cambridge, Ontario

- MacDonald Storm - La Salle, Ontario

- Highland Storm Atom AE - West Guilford, Ontario

- Ice Dogs Atom Rep - Clinton, Ontario

- Sunday Knights - London, Ontario

Quebec

- Bulls de Bedford 2 Atome B - Bedford, Quebec

- Tornades - St-Laurent, Quebec

- HRS Hawks - St-Lazare, Quebec

- Civics de DDO - Montreal, Quebec

- Equipe Bleue - Dollard-des-Ormeaux, Quebec

- Cavaliers de Dollard-des-Ormeaux - Dollard-des-Ormeaux, Quebec

- Tigres Candiac Novice B - Candiac, Quebec

- Bastions Novice C2 - Blainville, Quebec

- Cascades de Chambly - Chambly, Quebec

- Norvegiens - Repentigny, Quebec

- Bouledogues - Montreal, Quebec

- Etoiles de Beauval - Valleyfield, Quebec

- Quebec Montcalm - Quebec, Quebec

- Mustangs - L'Ancienne-Lorette, Quebec

- Les Eperviers - Normandin, Quebec

- Rebelles de Laval - Laval, Quebec

- Montagnards Pee-WeeCC,- Mont-Tremblant, Quebec

- Blizzard St-Alphonse/Waterloo - St-Alphonse de Granby, Quebec

- Mariniers de Chicoutimi - Chicoutimi, Quebec

- Royals de Metabetchouan - Metabetchouan-Lac-a-la-Croix, Quebec

- Royals de Metabetchouan - Metabetchouan-Lac-a-la-Croix, Quebec

- Les Titans Pee-Wee A de Vaudreuil-Dorion, Vaudreuil-Dorion, Quebec

- Loups - Dolbeau-Mistassini, Quebec

- Les Allies A1 - Montmagny, Quebec

- Chevaliers O'Keefe - Chicoutimi, Quebec

- Les Barons de Gatineau Atome B - Gatineau, Quebec

- Traditon - St-Ubalde, Quebec

- Mattice Baldesharks - Mattice, Quebec

- Promutuel de Riviere-du-Loup - Riviere-du-Loup, Quebec

- Laval Nord Atome - Laval, Quebec

- Les Broncos - Boucherville, Quebec

- Les Cougars de Warwick - Warwick, Quebec

- Les Harfangs 1 - Boisbriand, Quebec

- Boulangerie Demers - Magog, Quebec

- Sieurs 2 de Longueuil Atome A - Longueuil, Quebec

- Stars Atome A - Lachute, Quebec

- Guepards de Nicolet - Nicolet, Quebec

- Mustangs Bantam ''A''- L'Ancienne Lorette, Quebec

- Riverains de Becancour Novice A - Becancour, Quebec

- La Brasserie d'Arvida - Saguenay, Quebec

- Laser de la Federation de l'Est - Montreal, Quebec

- Grizzlies - Kedgwick, Quebec

- Chevaliers Atome B1 - Val-Belair, Quebec

- Athletiques - Trois-Rivieres, Quebec

- Senateurs Midget CC de Quebec-Ouest - Quebec, Quebec

- Tigres de St-Donat - St-Donat, Quebec

- Express du Richelieu - St-Hubert, Quebec

- Les Aventuriers d'Alma - Alma, Quebec

- Atome B Laval - Laval, Quebec

- Rapide - Riviere- Rouge, Quebec

- Sharks Atom A - Gatineau, Quebec

- Lions B-4 de Saint-Jerome Atome - Saint-Jerome, Quebec

New Brunswick

- Dieppe/Memramcook Voyageurs - Dieppe, New Brunswick

- Stanley Bulldogs PeeWee Comp C - Stanley, New Brunswick

- Grand Lake Wild Atom Rec - Chipman, New Brunswick

- Scorehawks - Coldstream, New Brunswick

- Tri County River Cats - New Brunswick

Nova Scotia

- CFB Halifax Old Sailors over 45 Hockey Club - Cole Harbour, Nova Scotia

- Chebucto Blackhawks - Halifax, Nova Scotia

- Cape Breton Lightning Peewee - Sydney, Nova Scotia

- Sackville Atom Big Dawgs - Lower Sackville, Nova Scotia

- Dartmouth Alpines - Dartmouth, Nova Scotia

- Lunenberg Falcons Novice Intermediate - Mahone Bay, Nova Scotia

- Glace Bay PeeWee Blades - Glace Bay, Nova Scotia

- Halifax Hawks Atom B- Halifax, Nova Scotia

- Bridgewater Hawks - Bridgewater, Nova Scotia

- Digby Ravens Atom House - Cornwallis, Nova Scotia

- Middleton Mustangs Peewee House - Middleton, Nova Scotia

- Nova Scotia Selects - Eastern Passage, Nova Scotia

- Horton Lady Griffins - Wolfville, Nova Scotia

- Northside Vikings - Sydney Mines, Nova Scotia

- Dartmouth Whalers Novice Advancing Destroyers - Dartmouth, Nova Scotia

- Cumberland County Amherst Toyota Cool Blues' - Amherst, Nova Scotia

Prince Edward Island

- Sherwood Falcons Team #1 - Charlottetown, Prince Edward Island

Newfoundland

- Goulds Pacers - Goulds, Newfoundland

Northwest Territories

- Moose Hide Mamma's - Fort Simpson, North West Territories