Royal Cup, Inc. Donates Percentage of Roar Coffee Sales to Neverthirst

BIRMINGHAM, Ala.--(BUSINESS WIRE)--

Royal Cup, Inc., a leading importer, roaster and distributor of premium and specialty coffees and teas, today announced an exciting new partnership with Neverthirst, an international nonprofit organization dedicated to bringing clean water to underserved populations. The partnership is designed to fund the construction of wells and provide water filtration systems in Sudan, South Sudan, Nepal, Cambodia, Chad and India.

"It's an honor to align ourselves with Neverthirst and their mission to bring clean, filtered water to geographic regions in dire need of sustainable water access," said Howard Chapman, president of Royal Cup's Office Beverage Division. "Our Roar coffee pods were designed in spirit of sustainability, and we're proud to donate two pennies from each serving sold to a cause our entire organization is committed to supporting."

Royal Cup's Roar line includes both coffee pods and whole bean coffees. Based on current and anticipated sales volumes, Royal Cup expects to generate high six-figures for Neverthirst within the first year. Current customers need only to continue drinking Roar coffee to propel this initiative forward and help those most in need.

"Since Neverthirst launched in 2008, we have completed over 5,800 projects and provided clean, filtered water to nearly 400,000 underserved people in six developing countries," said Brandon Gossett, director of development at Neverthirst. "This new, unique partnership with Royal Cup is a game changer for our efforts in these regions, and will empower us to positively impact more individuals and communities in dire need of clean water and filtration systems."

According to the World Health Organization, more than 3.4 million people die every year as a direct result of unclean drinking water. Neverthirst, powered by Royal Cup's Roar coffee, aims to significantly slash these alarming statistics, and provide life-saving access to live-giving water.

For information about how you can help, please visit www.royalcupcoffee.com/roar4change, or find us on Facebook, Instagram or Twitter using the hashtag, #Roar4Change.

About Royal Cup, Inc.

Royal Cup, Inc. is a major importer, roaster and distributor of premium and specialty coffees and teas for restaurants, hotels, resorts, foodservice companies, business offices and convenience stores throughout the United States and the Caribbean. Established in 1896, Royal Cup is a family-owned company dedicated to providing sensational service for each customer. For more information, visit www.royalcupcoffee.com.

About Neverthirst

Neverthirst is an international, non-profit, Christian organization dedicated to bringing clean and living water to people in underserved areas, regardless of race, religion, ethnicity or gender. Established in 2008, Neverthirst is called to bring health and hope to those who lack access, and believes that where there is clean and living water, life flows. For more information, visit www.neverthirstwater.org.

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