Market Overview

Popeyes® Gets Ready for a Wonderfully Wicked Time of Year with the $4 Wicked Good Deal!

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ATLANTA--(BUSINESS WIRE)--

Popeyes® $4 Wicked Good Deal comes to guests just in time to celebrate this wonderfully wicked time of year! Everything about this deal is wicked good - the twisted, thin strips of premium chicken, the choice of one of Popeyes famous Signature Sides, a mouthwateringly delicious Buttermilk Biscuit and dipping sauce all for a wicked good price of just $4!

"Popeyes is cooking up a fan favorite, Wicked Chicken, and bringing our guests Popeyes signature flavor all for just $4," said Hector A. Muñoz, Popeyes Chief Marketing Officer - U.S. "Friends and family alike will come together around this wicked good deal that's both fun to look at and fun to dip in one of our signature sauces."

Wicked Chicken is juicy all white meat chicken breast, cut into wickedly shaped strips and marinated in authentic Louisiana seasonings, hand-battered, and breaded in Popeyes Southern-style crispy coating and fried up fresh where they twist into the most interesting, wicked shapes.

The $4 Wicked Good Deal is served with the guests' choice of one of Popeyes Signature Sides, a Buttermilk Biscuit and their choice of Signature dipping sauce all for $4.

Get this Wicked Good Deal while it lasts, only for the month of October! For more information or to find a Popeyes near you, please visit us at www.popeyes.com.

About Popeyes Louisiana Kitchen

Founded in 1972 in New Orleans, Popeyes is a leader in the New Orleans segment of the foodservice industry and is the world's second largest quick-service chicken concept based on the number of units. As of July 10, 2016, Popeyes had 2,594 operating restaurants in the United States, the District of Columbia, three territories, and 26 foreign countries. For more information, visit the Popeyes Louisiana Kitchen Web site at www.popeyes.com.

Media:
Popeyes Louisiana Kitchen, Inc.
Renee Kopkowski, 404-459-4630
Vice President, Brand Communications
renee.kopkowski@popeyes.com
or
Coltrin & Associates (on behalf of Popeyes)
Jennifer Webb, 212-221-1616
Jennifer_webb@coltrin.com

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