Market Overview

Audi Continues Record U.S. Sales Streak for 68th Consecutive Month

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HERNDON, Va.--(BUSINESS WIRE)--

Audi's August sales increased 2.5 percent to 19,264 vehicles, the brand's 68th straight monthly sales record in the U.S.

Audi achieved its best-ever August, as well as the second-best sales month, in the brand's U.S. history. The previous August record was set in 2015 with sales of 18,794 vehicles. Year-to-date sales have risen 3.5 percent to 134,562 vehicles sold. August 2016 sales are second only to December 2015.

Demand for Audi SUVs bolstered August sales with a 9.1 percent increase over last August and a 20 percent increase year-to-date. The Q3 posted its third consecutive sales record with 2,238 vehicles sold for the month, an 88 percent increase over August 2015. Sales of the Q7 rose 16 percent from last August to 2,347 vehicles, with an increase of 56 percent year-to-date.

Amid lagging consumer demand for cars, the A4 sedan posted a 17 percent increase to 2,965 vehicles for the month and a 12 percent increase year-to-date. The A3 model line posted 3,032 sales for August, including 346 deliveries of the A3 Sportback e-tron. The plug-in hybrid has recorded sales of 2,637 vehicles year-to-date.

"August marks the end of a successful summer selling season with key models such as the Q3 drawing more customers to the brand," said Mark Del Rosso, Executive Vice President and Chief Operating Officer, Audi of America. "We are certain that our momentum will result in sustained growth this year."

ABOUT AUDI

Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. The Audi Group delivered over 1,800,000 vehicles to customers globally in 2015, and broke all-time company sales records for the 6th straight year in the U.S. Through 2019, AUDI AG plans to invest about 24 billion euros - 70 percent of the investment will flow into the development of new models and technologies. Visit www.audiusa.com or www.audiusa.com/newsroom for more information regarding Audi vehicles and business topics.

             

AUDI US
SNAPSHOT

    --MTD--     --YTD--
Model Line    

Aug '16
Actual

   

Aug '15
Actual

   

Yr/Yr %
change

   

Aug '16
YTD Actual

   

Aug '15 YTD
Actual

   

Yr/Yr %
change

A3     3,032     3,188     -4.9%     22,654     24,260     -6.6%
A4     2,965     2,541     16.7%     20,496     18,306     12.0%
A5     848     1,043     -18.7%     5,926     8,867     -33.2%
A6     1,960     2,022     -3.1%     12,110     15,359     -21.2%
A7     574     757     -24.2%     4,047     4,882     -17.1%
A8     348     441     -21.1%     2,616     3,376     -22.5%
allroad     156     202     -22.8%     1,124     1,742     -35.5%
Q5     4,419     5,051     -12.5%     31,238     31,417     -0.6%
Q7     2,347     2,016     16.4%     19,410     12,480     55.5%
Q3     2,238     1,189     88.2%     12,525     8,602     45.6%
R8     96     35     174.3%     446     439     1.6%
TT     281     309     -9.1%     1,970     333     491.6%
Total Audi Sales     19,264     18,794     2.5%     134,562     130,063     3.5%
Total CPO Sales     3,868     4,441     -12.9%     30,998     32,844     -5.6%
                       

NOTES:

- A3 includes A3 Sedan, S3 Sedan, A3 Cabriolet and A3 Sportback.

- A4 includes A4 Sedan and S4 Sedan, but does not include Audi allroad.

- A5 includes A5 Coupe, S5 Coupe, RS 5 Coupe, A5 Cabriolet, S5 Cabriolet and RS 5 Cabriolet.

- A6 includes A6 Sedan and S6 Sedan.

- A7 includes A7 Sedan, S7 Sedan and RS 7 Sedan.

- A8 includes A8 Sedan, A8 L Sedan and S8 Sedan.

- Q5 includes Q5 and SQ5.

- R8 includes R8 Coupe and R8 Spyder.

- TT includes TT Coupe, TTS Coupe and TT Roadster.

Audi of America Communications
Mark Clothier, Office: +1 703-364-7489
mark.clothier@audi.com
www.audiusa.com/newsroom

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