New Program Offers Consumers Unparalleled Opportunities with Their Favorite Teams, At The Super Bowl and More
PLANO, Texas, Aug. 25, 2016 /PRNewswire/ -- This season, Pepsi®, the Official Sponsor of the NFL®, and Tostitos®, the Official Chip and Dip of the NFL, are offering football fans across the country the opportunity to experience the game like never before – from the sidelines, at the NFL draft party and in the tunnel with the players.
Now through January 2, 2017, the "Win Unreal NFL Experiences" program takes football lovers from the sidelines into the action with unparalleled experiences of fans' favorite aspects of the game. By visiting PepsiandTostitos.com, consumers can enter the sweepstakes for the chance to win the weekly Unreal NFL Experience, while also being able to redeem gear ranging from branded team merchandise to NFL game tickets.
"Football fans love the game and the experiences around it - whether they're tailgating in the parking lot or at home enjoying the game with their favorite Pepsi beverages and Tostitos snacks," said Jeff Klein, vice president of marketing, Frito-Lay North America. "We are bringing our fans experiences they typically only dream of, from tossing the ball around with Drew Brees or helping team captains with the coin toss, these experiences offer our fans the opportunity of a lifetime."
Top experiences include:
- Super Bowl LI Experience- Two lucky winning fans will win a trip to Super Bowl LI and attend team warm ups from the sidelines. Following the game, the winner and their guest will have exclusive access to return to the field for the post-game trophy presentation with the Super Bowl Champs.
- Drew Brees Experience - A winner and guest will have the once-in-a-lifetime opportunity to travel to New Orleans and learn the ins and outs of being a NFL quarterback from Drew Brees himself, while enjoying a fun throwing session out on the football field with the former Super Bowl MVP.
- International Series Experience: A winning fan and guest will travel across the pond to see the NFL's International Series game October 30 and enjoy a three-course meal at the world-renowned Wembley Stadium before watching the game from seats at the 50-yard line.
- EA SPORTS Madden NFL Experience – A fan and their guest will take a trip to the Madden NFL studio in Orlando for a behind-the-scenes tour featuring early access to an upcoming release and a chance for their likeness to be included in the game.
In addition to providing a fan the experience of a lifetime, NFL Quarterback Drew Brees is starring in an online content series highlighting the program. The digital content features the quarterback enjoying Pepsi beverages and Tostitos' Hint of Jalapeño tortilla chips. The new Tostitos Hint of Jalapeño tortilla chips feature light green jalapeño flavor with hints of onion and garlic all on toasted Tostitos Restaurant Style chips consumers know and love.
The Win Unreal NFL Experiences program ends January 2, with each weekly sweepstakes closing after fans' football Sunday. Custom NFL-team branded packaging will be available in select markets. For more information, visit PepsiandTostitos.com.
About Tostitos
The Tostitos brand is one of the many brands that makes up Frito-Lay North America, the $14 billion convenient foods business unit of PepsiCo PEP, which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate Web site, http://www.fritolay.com/, the Snack Chat blog, http://www.snacks.com/ and on Twitter at http://twitter.com/fritolay. For a full list of Unreal NFL Experiences rules and regulations, please visit Tostitos.com.
About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2015, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.
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SOURCE Frito-Lay
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