Market Overview

CBS Sports and Tough Mudder to Launch New Series in 2016, Bringing World's Most Popular Endurance Event to CBS Sports, CBS Sports Network and


NEW YORK, NY --(Marketwired - August 02, 2016) - CBS Sports and Tough Mudder Inc., the leading active lifestyle and endurance events company, have agreed to a multi-year partnership that brings Tough Mudder to broadcast, cable and digital on CBS Sports, CBS Sports Network and beginning this fall. The series will provide an inside look at World's Toughest Mudder, the grueling 24-hour extreme endurance race in which participants and teams compete in one of the toughest events on the planet and the road to being named the World's Toughest Mudder Champion. The winning team of two or more at World's Toughest Mudder 2016 who completes 100 miles together is eligible for $100,000 in grand prize money, which will be presented by Cellucor.

In addition, Tough Mudder, Inc. will debut its newest event series, Toughest Mudder, in 2017. The next evolution of the Tough Mudder challenges includes six Toughest Mudder events in 2017 across North America and the United Kingdom, which will be covered by CBS Sports Network.

The agreement with CBS Sports includes:

-- In both 2016 and 2017, CBS Sports will air a special, in-depth look at
World's Toughest Mudder. The 2016 edition debuts on Christmas Day,
Sunday, December 25 (3:00 PM, ET).
-- In 2016, CBS Sports Network premieres two programs that will both air in
the month of December. Road to the World's Toughest Mudder provides a
comprehensive look at Tough Mudder leading up to the 2016 World's
Toughest Mudder event in Las Vegas. CBS Sports Network also will air a
post-event roundtable show airing immediately following World's Toughest
Mudder on CBS on Dec. 25, featuring the top competitors from the 2016
-- In 2017, CBS Sports Network will air coverage from the entire six-event
Toughest Mudder Series, going behind-the-scenes as teams train and
compete in the new event.
-- CBS Sports Digital will feature live streaming coverage of Toughest
Mudder events on and the CBS Sports apps for mobile and
connected TV devices, along with on-demand video content available
across CBS Sports digital and social platforms.

"We are thrilled to partner with CBS Sports on this endeavor and to introduce our newest event series to the world," said Will Dean, Founder and Chief Executive Offer of Tough Mudder, Inc. "This partnership enables us to further grow our community through another event series and to further expand Mudder Nation beyond its nearly 2.5 million global participants. The aspects of teamwork and camaraderie and the extreme mental and physical challenges that participants experience at our events are what make Tough Mudder truly unique. We are excited for the opportunity to bring the Tough Mudder story to life to millions more people through our partnership with CBS Sports and to introduce Toughest Mudder to people around the world."

"The perseverance, strength, camaraderie and drama surrounding the Tough Mudder participants and events are made for television," said Dan Weinberg, Executive Vice President, Programming, CBS Sports. "We're excited to showcase the action to our viewers, while extending our portfolio of programming into a new area of sports competition."

The Toughest Mudder event series expands Tough Mudder, Inc.'s global footprint as an industry leader. It demonstrates the company's commitment towards innovation with its newest offering for the fast-growing active lifestyle and endurance sports communities, encouraging team-building and facilitating World's Toughest Mudder training.

Toughest Mudder is an eight-hour, overnight competitive race format designed for participants to truly find their limit and the next step on their road to becoming the World's Toughest Mudder. Participants and teams will be ranked and over $30,000 in prizes will be awarded to the top finishers. The qualifying ranking, a minimum of 25 miles completed at Toughest Mudder events, will allow teams or individuals to qualify for the "Contender Category" at World's Toughest Mudder and be eligible for prizing.

World's Toughest Mudder

Known as one of the most extreme endurance events in the world, the World's Toughest Mudder event, presented by Cellucor, is the only competitive event that Tough Mudder, Inc. hosts in 2016. Competitors are eligible to win a total of more than $170,000 in prizing, including a grand prize of $100,000 for teams that complete at least 100 miles together. Like all Tough Mudder events, World's Toughest Mudder encourages Mudders to work together, help one another overcome obstacles and push past their physical and mental boundaries. While competitive in nature, World's Toughest Mudder is about finding one's personal limits and putting teamwork to the test, and hundreds of participants take part in the event as a team. The community aspect of the event drives thousands of participants from all over the world to participate each year, and even the top competitors help their fellow Mudders on the course.

The event will take place at Lake Las Vegas on November 12 & 13. Competitors take on 20-25 of Tough Mudder's most challenging obstacles including The Cliff, Human Operation, and Gut Buster, in this 24-hour, timed event to be deemed the toughest man, woman and team on the planet. The course is a grueling, five-mile loop featuring diverse desert terrain, steep hills, mud pits and more. Prizes are awarded to participants who complete the most miles within 24 hours, and the team of two or more that completes 100 miles together wins $100,000.

To date, World's Toughest Mudder participants have completed over 145,000 miles in aggregate including last year's winners, Chad Trammell, Amelia Boone (three-time winner) and Team who completed 95, 75 and 80 miles respectively.

About Tough Mudder, Inc.:

Founded in 2010 with the launch of the Tough Mudder event series of 10-12 mile military-style obstacle courses, Tough Mudder Inc. has since grown to include Tough Mudder Half, an obstacle challenge bringing the thrills of Tough Mudder to a 5-mile course; Mudderella, an obstacle course series created by women for women; Fruit Shoot Mini Mudder, a custom event for children ages 7-12; and World's Toughest Mudder, a grueling 24-hour endurance competition. The Tough Mudder family of brands is united by a commitment to promoting courage, personal accomplishment and teamwork through unconventional, life-changing experiences. With more than 2 million participants to date, Tough Mudder Inc. will put on more than 120 events worldwide in 2016.

About CBS Sports:
CBS Sports, a year-round leader in television sports, broadcasts a portfolio of events on the CBS Television Network, including THE NFL ON CBS; "Thursday Night Football;" college basketball, including the NCAA Division I Men's Basketball Championship; golf, including The MastersĀ®, PGA Championship and PGA TOUR; college football, including the SEC ON CBS; and CBS SPORTS SPECTACULAR. In addition, the division includes CBS SPORTS NETWORK, the 24-hour home of CBS Sports; produces INSIDE THE NFL for SHOWTIME; and partners with CBS SPORTS RADIO and in creating recognized leaders in sports radio and digital.

CBS Sports Network is available across the country through local cable, video and telco providers and via satellite on DirecTV Channel 221 and Dish Network Channel 158. For more information, including a full programming schedule and how to get CBS Sports Network, go to


Media Contacts:
For Tough Mudder:
Jodi Kovacs
Communications Associate

For CBS:
Mariel Brady
Manager, Communications

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