Market Overview

Growth in K-12 Education of Southeast Asian Countries to Create Opportunities for the K-12 Education Technology Spend in APAC Through 2020, Reports Technavio


Technavio analysts forecast the K-12 education technology spend in APAC to reach close to 21 billion by 2020, according to their latest report.

The research study covers the present scenario and growth prospects of the K-12 education technology spend in APAC market for 2016-2020. The report also presents the vendor landscape and a corresponding detailed analysis of the top seven vendors operating in the market.

Technavio education analysts highlight the following four factors that are contributing to the growth of the K-12 education technology spend in APAC:

  • Growth in K-12 education of Southeast Asian countries
  • Rise in e-learning
  • Increased internet penetration and use of education apps
  • Prominence of e-books

Growth in K-12 education of Southeast Asian countries

The growth in the school-age population in countries such as Indonesia, Thailand, and Malaysia has boosted enrollment rates. On the other hand, the improvement in the income levels in most households has resulted in higher expenditure on education. Singapore has become a provider of world-class education. However, education in countries such as Thailand, the Philippines, and Vietnam is still in its nascent stage of development. With the establishment of ASEAN Economic Community in 2015, quality of education provided should also improve.

The ASEAN Economic Community aims to focus on the economic, political, and socio-cultural development of its 10 member states and on improving tertiary education and employability. For this development, the ASEAN Economic Community will invite foreign investment and encourage respective governments to continue providing financial aid. According to Jhansi Mary, a lead analyst at Technavio for education technology research, "This will prompt governments to invest in ICT in education and hence invite additional spending on education technology."

Rise in e-learning

Cloud-based e-learning is one notable trend to look for in the years to come. Educational institutions are improving their IT infrastructure as well as recruiting and training their administrative staff for effortless e-learning deployment. Cloud-based solutions are largely accepted as they support multiple forms of e-learning such as blended e-learning and virtual classrooms.

The high broadband penetration, widespread education networks, technology deployments in schools, content digitization, shortage of teachers, and new government education policies are driving the e-learning market in APAC. The market in countries such as Myanmar, Thailand, Malaysia, and Vietnam should grow exponentially during the forecast period, followed by China and India. Various government initiatives are taking place in developing countries for this purpose. For instance, Bangladesh aims to provide 3G wireless connectivity to all schools and universities by 2021.

Increased internet penetration and use of education apps

More than 40% of the world population used the internet in 2014, and the internet registered a 10-fold climb during 1999-2013. The number of internet users worldwide has grown at a CAGR of over 7% in the last five years.

With an increase in the number of internet users, the number of mobile device users who use the device to go online is also rising. Given this reason, smartphones and connected devices are gradually evolving into the primary point of online access and are setting a positive influence on the education apps market.

In 2013, the number of internet users using mobile phones grew by 21% from 2012 and consisted of 1.91 billion users, which was around 74% of the total internet users in 2013. These trends are set to have a positive influence in the growth of education apps during the forecast period.

Prominence of e-books

E-book sales grew at a tremendous CAGR of over 150% between 2009 to 2012, reaching a value of USD 3 billion in 2012. A major propellant for this growth is the high profit margin as digital modes of publishing garners a margin of 40%-77%. With the development of software that enables the delivery of a more interactive experience to students compared to classroom teaching, the educational e-book segment will gain a strong hold on the market. Similar to PDF documents, e-books enable students with the ability to annotate, highlight as well as search within the document and hence make the process of learning more organized and convenient.

"Vendors have also capitalized on the growing mobile market. For instance, Penguin distributed its books through the mobile network, after an alliance with Mobifusion. Given the increased text dissemination via mobile devices, various prominent publishers will capitalize on this growth opportunity during the forecast period," says Jhansi.

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Technavio is a leading global technology research and advisory company. The company develops over 2000 pieces of research every year, covering more than 500 technologies across 80 countries. Technavio has about 300 analysts globally who specialize in customized consulting and business research assignments across the latest leading edge technologies.

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