Webcast Metrics® Ranks the Top Digital Audio Properties for April 2016
Triton Digital®, a leading technology provider for the audio industry, today released its monthly Ranker for April 2016, providing insights into the month's top streaming audio providers, as well as listening trends for the month of April.
Key findings from the April 2016 Ranker include:
- All measured clients within the Domestic U.S. reported a total of 4,918,546 Average Active Sessions (AAS) during the Monday-Friday 6:00AM-8:00PM daypart, and 4,120,873 AAS during the Monday-Sunday 6:00AM-Midnight daypart.
- Mobile listening made up 76.2% of total listening during the M-F 6A-8P daypart in April 2016, which is an all-time high.
- When compared to March 2016, the Urban Adult Contemporary format showed the largest listening gain with a 9.4 percent increase in AAS, followed by Top 40 (CHR) (8.3 percent), Country (5 percent), Sports (4.5 percent) and Urban Contemporary (4.3 percent).
- When compared to April 2015, Average Active Sessions (AAS) grew in the Domestic Monday-Friday 6:00AM-8:00PM daypart (15.5 percent).
Full results of the April 2016 Ranker can be found here: https://www.tritondigital.com/press-releases/triton-digital-releases-April-2016-top-20-ranker
Triton Digital's Monthly Ranker is a listing of its top 20 clients' digital audio stations and networks measured by the Media Rating Council (MRC) accredited Webcast Metrics® audience measurement platform. Webcast Metrics uses a proprietary platform to track audience data and convert it to audience metrics that can be easily understood by stations, publishers and advertisers. Unlike other measurement solutions, Triton's Webcast Metrics information is based on census data, rather than consumer surveys, providing the most accurate information.
About Triton Digital
Triton Digital's® (https://www.tritondigital.com/) technology has connected audio supply to advertising demand since 2006, providing the technical backbone for the digital audio marketplace. The company's innovative technology enables both live and on-demand publishers to build audience and revenue globally. As a pioneer in the space, Triton Digital has made that audience available programmatically for the first time, maximizing audience buying efficiency for advertisers across the world.
Kristin Charron, 866-448-4037