NC-based inMotionNow Secures New Round of Funding, Led by Alabama-based Eastside Partners

New Funding Will Expand Support for Company's Growing Customer Base, Product Development, and More

Research Triangle Park, NC (PRWEB) May 26, 2016

inMotionNow (http://www.inmotionnow.com), a leading provider of creative production management solutions for marketing and creative departments, announced the closing of a growth round of funding led by Eastside Partners. This financing round will be used to support the company's rapidly growing customer base, as well as expand product development and related services.

New investor Eastside Partners joins existing investors Madison River Ventures and Naples Management & Investment Company. Eastside Partners' Ramsay Battin, who joins inMotionNow's Board of Directors, shared, "We are very excited to be leading this round of capital to support inMotionNow's continued growth. As the demands on internal marketing teams grow, these groups are increasingly investing in solutions that improve their creative production management processes. inMotionNow is delivering a robust, user-friendly solution that combines creative request management, project management, review and approval, and reporting that help creative teams increase productivity while reducing costs."

inMotionNow has internally funded its growth over the last several years due to strong customer demand. The company has a rapidly growing list of enterprise clients leveraging their technology and services, including: DuPont, the LA Dodgers, NASDAQ, Blue Cross and Blue Shield, Habitat for Humanity, and Pep Boys. With the recent launch of Review + Approval 16, a next generation online proofing and workflow solution, inMotionNow continues to merge innovation with ease of use for creative and marketing teams.

"We look forward to this exciting new chapter in inMotionNow's history," said inMotionNow CEO Ben Hartmere. "We've grown more than 14x over the past several years helping marketing and creative teams get higher quality content out to market faster. This growth capital allows us to further ramp our sales and marketing efforts to keep pace with the increasing demand for our products and services. Additionally, we will invest significant resources into the continued development of inMotion to maintain a market leader position within the creative production management space. We are very excited to be working with Eastside Partners to continue to deliver value for our clients."

About inMotionNow

inMotionNow's creative production management solution simplifies the three phases of creative production for marketing and creative teams: request, create, and review. This helps to automate the administrative parts of their job and allows them to focus on what they do best. inMotionNow customers have experienced a number of benefits, including an improvement in project request accuracy, shorter project lifecycle, and faster time to approval.

inMotionNow solves project request, project management, content review, and reporting challenges for marketing and creative teams with its work management application, inMotion. With inMotion, teams can automate administrative tasks that typically distract content creators from getting their content to market faster. inMotion gives marketing and creative teams what they need to ease the launch of new projects, solve visibility and accountability issues during project execution, surface actionable insights and end the chase for approvals.

About Eastside Partners

Eastside Partners makes growth equity investments in fast growing Information Technology and Healthcare companies primarily based in the southeastern United States. With offices in Huntsville and Atlanta, Eastside builds relationships with talented entrepreneurs to grow companies of significant value.

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