Market Overview

Pabst Blue Ribbon to Auction Custom Big Twin Motorcycle, Valued at $25,000, to Benefit Operation Homefront and Military Families

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LOS ANGELES, CA --(Marketwired - May 02, 2016) - In the month of May, in line with Operation Homefront's Mission2Honor campaign, Pabst Blue Ribbon is releasing a big twin motorcycle custom built by a friend of the brand, Brandon Holstein of The Speed Merchant. Teaming up with eBay for Charity, the custom built bike, along with limited edition PBR x Loser Machine apparel and accessories, will be auctioned off benefitting Operation Homefront, a national non-profit that supports military families through difficult periods by providing a variety of programs designed to ensure that short-term needs don't turn into long-term struggles.

"When PBR came to me with the idea of building a custom motorcycle that would benefit military families, I was honored and excited," said Holstein. "I have friends and family who have served, or are serving, in the military, so I wanted to build something that represented their strength and fortitude. The end result is what you see here, a full custom, bare bones, little hot rod. It's a one of a kind motorcycle that will put a smile on the face of whoever wins it."

"Operation Homefront is proud to partner with Pabst Blue Ribbon in supporting our military families," said Brig Gen (ret) Robert Thomas, chief operating officer for Operation Homefront. "Their support helps us fund programs that build strong, stable, and secure military families, so that they can thrive -- not simply get by -- in the communities they've worked so hard to protect." Every day, the families of our nation's active duty, wounded warriors and veterans show their unwavering commitment to support and protect our communities. During Military Appreciation Month (May), Operation Homefront recognizes our military families and thanks them for their service. Join us and help honor those who have served and are continuing to serve our communities across the country. #Mission2Honor, #AlwaysServing.

The motorcycle, with an MSRP of $25,000.00, will be up for auction from May 20th at http://www.ebay.com/pbrcustom for an opening bid price of $1.00. The auction will close on May 30th and will be sold to the highest bidder. PBR will match the sale price of the bike, and all of the proceeds plus the match will be donated.

Pabst Blue Ribbon x The Speed Merchant Memorial Day Motorcycle Specs:

Engine:

-HD 80" Evolution Motor

-10.5:1 Compression

-Andrews Cam

-S&S Lifters

-S&S Adjustable Pushrods

-Mikuni 42mm Carburetor with Todd's Cycle choke relocator

-Arlen Ness Stage 1 air cleaner kit

-Custom handmade 2-into-1 stainless steel exhaust system with a Burn's Stainless ultra light race muffler

-Dynatek 2000i Ignition module

-5 speed Softail style transmission

-BDL 2" Open Belt Drive

Frame:

-Chopper Guys Retro style frame

-Stock rake and stock stretch

-41mm Wide FL style front-end

Accessories:

-Custom built Mid-mount foot controls

-Speed Merchant Speed bars

-Delisle 1" risers

-Ribbed Mustang style gas tank

-Ribbed Chica rear fender with custom grab bar

-Hand tooled leather seat by Azteka Customs

-Tokico radial mount calipers

-Speed Merchant radial brake brackets

-EBC rotors

-Moon Eyes oil tank

-Todd's Cycle ignition switch

-Speed Merchant Speed Pegs

-Speed Merchant Shift Peg

-Speed Merchant Grips

-Accossato hand controls

-Todd's Cycle Reservoirs

Finishing:

-Powder Coating by Specialized Coatings

-Paint by Bondo

The Pabst Blue Ribbon Memorial Day auction will be on eBay for Charity beginning May 1st and ending on May 30th. Each week, a fresh crop of exclusive PBR x Loser Machine items will be added, giving bidders a reason to keep checking back to see what's new.

About Pabst Brewing Company:

Since 1844, Pabst Brewing Company has been American-owned and operated, and is North America's largest privately held brewing company. Pabst's portfolio includes iconic brands with deep ties to America's heritage, such as its flagship Pabst Blue Ribbon and others such as Lone Star, Rainier, Ballantine IPA, Schlitz, Old Style, National Bohemian, Stag, Stroh's, and Old Milwaukee. In 2015, Pabst won the Great American Beer Festival's award for Large Brewing Company of the Year and Pabst's Master Brewer Greg Deuhs won the title of Large Brewing Company Brewer of the Year. For more information about Pabst, please visit www.pabstbrewingco.com.

About Operation Homefront:

A national nonprofit, Operation Homefront builds strong, stable, and secure military families so that they can thrive in the communities they have worked so hard to protect. With more than 3,200 volunteers nationwide, Operation Homefront has provided assistance to tens of thousands of military families its inception shortly after 9/11. Recognized for superior performance by leading independent charity oversight groups, 92 percent of Operation Homefront's expenditures go directly to programs that provide support to our military families. For more information, go to www.OperationHomefront.net.

About eBay for Charity:

eBay for Charity is a platform that enables members of the eBay community to donate to causes in the U.S. and abroad. Sellers can donate anywhere between 10-100 percent of the proceeds and buyers can add a donation to their purchase during checkout. To date, more than $650 million dollars have been raised on eBay for Charity, supporting more than 35,000 organizations.

For additional information on the auction item brands, please visit: The Speed Merchant http://www.thespeedmerchant.net, and Loser Machine http://www.losermachine.com.


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FOR FURTHER INFORMATION PLEASE CONTACT:

MEDIA CONTACT:

Lindsay Robinson
Lindsay@7thandesther.com
310.463.8434

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