Market Overview

Ford Sales in Europe Continue to Rise in April; Mustang Germany's No.1 Sports Car Among Private Retail Buyers

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COLOGNE, Germany--(BUSINESS WIRE)--

Ford's total vehicle sales in April in its European 20 traditional markets* were its best in the month since 2009, with passenger car sales at their highest since 2010, and commercial vehicles achieving their peak April sales since 1993.

Ford was Europe's No.1 commercial vehicle brand and the No. 2 brand overall in April.

Ford total vehicle sales in its European 20 traditional markets in April were up 6.3 percent to 113,400 vehicles, with market share down 0.3 of a percentage point at 7.6 percent, and flat for year-to-date at 8.1 percent.

Across all of 50 European markets**, Ford vehicles sales increased by 4.7 percent to 129,600 vehicles. Market share was down 0.2 of a percentage point for the month at 7.4 percent, but up 0.1 of a percentage point to 7.8 percent for the first four months of the year.

"We are off to a fast start in 2016, especially with our new SUVs, commercial vehicles and incredible performance line-up," said Roelant de Waard, vice president, Marketing, Sales and Service, Ford of Europe. "With Mustang becoming Germany's top-selling sports car among retail buyers***, and Focus RS beating some of the German premium sports car brands in comparison tests, shows that Ford can compete and win against the premium brands when we play to our strengths."

Ford's sales in higher value sales channels improved in April, with retail and fleet sales accounted for 72 percent of Ford's car sales in month, 1ppt up on the same month last year and 3 percentage points better than the industry.

Commercial vehicles:

Ford was Europe's No.1 commercial vehicle brand in April year-to-date, and Ford commercial vehicle sales in April were up 18.9 percent and market share was 12.3 percent on increased demand for the expanded Transit range and the Ranger pickup. Ranger sales were up almost 56 percent, making April 2016 the best April sales result ever for the pickup since its launch in 1998 and making it the best-selling pick-up in Europe for the month. In total, Ford sold 26,040 commercial vehicles in April in its European 20 traditional markets.

Ford also launched in April a freshened Transit Custom and Transit 2-tonne with an all-new 2.0-litre Ford EcoBlue advanced technology diesel engine equipped with an SCR exhaust after-treatment system. The new engine improves fuel efficiency by up to 13 percent compared with the previous 2.2-litre TDCi diesel engine, whilst also delivering increased power and torque, with 20 percent more torque at low rpm (1,250 rpm) and enhanced driving refinement.

SUVs:

Kuga had its best-ever April sales with sales of 9,800 – an almost 14 percent increase on April 2015. EcoSport sales in the month stood at 4,900, equivalent to an 120 percent increase in sales compared with the same month last year. To date, almost 2,000 European customers have ordered a Ford Edge prior to the SUV being at their local Ford dealerships, while more than half a million people across Europe have built and priced their a new Edge online.

Performance cars:

Combined sales of Ford's performance line-up – the Fiesta ST, Focus ST, Focus ST diesel, Focus RS and Mustang – were up 62 percent in April and 91 percent year-to-date. Focus RS customer order take now stands at 6,832 since last September, while 17,707 orders for Mustang have been placed since the third quarter of 2015.

High Specification model sales:

April saw an increase in the sale of higher specification Ford models. Sales of top of the standard range Titanium specification models were up 6 percentage points in Ford's European 22 traditional markets****, from 36 percent of sales, to 42 percent. All Ford high series models – Titanium models, Mondeo Vignale, Fiesta ST, Focus ST petrol and diesel, and Fiesta and Focus Red/Black Editions – accounted for 58 percent of Ford passenger car sales in the month, up by 2 percentage points from April 2015.

More new Ford vehicles in 2016:

Ford continues to expand its line-up in key market segments in 2016:

  • Ford will bolster its SUV line-up with the launch of new Kuga and Edge in the second half of the year. Combined with the growing demand for the Kuga and EcoSport, Ford expects its SUV sales to grow by about 30 percent in 2016 compared with 2015, and expects to break the 200,000 sales barrier for the first time in Europe.
  • In the performance segment, the all-new Fiesta ST200 goes on sale later this year, and follows the recent launch of the Focus RS. In total, around 40,000 Ford performance cars are expected to be sold in 2016 – a 50 percent improvement on 2015, which itself saw performance car sales rise by 61 percent.
  • Ford is expanding its upscale Vignale line with three new models this year – S-MAX Vignale, Edge Vignale and Kuga Vignale – joining the Mondeo Vignale which went on sale in 2015. By 2017, Ford will have five Vignale models in the market.
  • The KA+ goes on-sale later this year to meet the growing demand for value-priced small cars.

* Ford of Europe reports its sales for the 20 European main markets where it is represented through National Sales Companies. The Euro 20 markets are: Austria, Belgium, Britain, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Spain, Romania, Sweden and Switzerland.

** The 50 markets include the traditional 20 markets (see above), plus Turkey, Russia, as well as Albania, Andorra, Armenia, Azerbaijan, Belarus, Bosnia-Herzegovina, Bulgaria, Croatia, Cyprus, Estonia, Georgia, Gibraltar, Kazakhstan, Kyrgysztan, Kosovo, Latvia, Lithuania, Macedonia, Malta, Moldova, Montenegro, Serbia, Slovakia, Slovenia, Tajikistan, Turkmenistan, Ukraine and Uzbekistan.

*** According to data published by the German Federal Motor Transport Authority, the KBA.

**** Ford of Europe's 20 main markets plus Russia and Turkey.

Ford Motor Company is a global automotive and mobility company based in Dearborn, Mich. With about 199,000 employees and 67 plants worldwide, the company's core business includes designing, manufacturing, marketing financing and servicing a full line of Ford cars, trucks, SUVs and electrified vehicles, as well as Lincoln luxury vehicles. At the same time, Ford is aggressively pursuing emerging opportunities through Ford Smart Mobility, the company's plan to be a leader in connectivity, mobility, autonomous vehicles, the customer experience and data and analytics. For more information regarding Ford, its products worldwide or Ford Motor Credit Company, visit www.corporate.ford.com.

Ford of Europe is responsible for producing, selling and servicing Ford brand vehicles in 50 individual markets and employs approximately 53,000 employees at its wholly owned facilities and approximately 68,000 people when joint ventures and unconsolidated businesses are included. In addition to Ford Motor Credit Company, Ford Europe operations include Ford Customer Service Division and 24 manufacturing facilities (16 wholly owned or consolidated joint venture facilities and 8 unconsolidated joint venture facilities). The first Ford cars were shipped to Europe in 1903 – the same year Ford Motor Company was founded. European production started in 1911.

Ford of Europe
Borbala Nagy, +49 221-9018781
bnagy12@ford.com

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