Market Overview

Toyota No. 1 Retail Brand in April 2016

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TORRANCE, Calif.--(BUSINESS WIRE)--

Toyota Motor Sales (TMS), U.S.A., Inc., today reported April 2016 sales of 211,125 units, an increase of 3.8 percent from April 2015 on a volume basis. With one more selling day in April 2016 compared to April 2015, sales were flat (zero percent) on a daily selling rate (DSR) basis.

Toyota division posted April 2016 sales of 186,243 units, up 5.0 percent on a volume basis and 1.1 percent on a DSR basis.

"The industry had its strongest April in more than 10 years, possibly a best-ever month," said Bill Fay, Toyota division group vice president and general manager. "Toyota division enjoyed its sixth consecutive month of best-ever light truck sales, helped by record Highlander, RAV4 and 4Runner sales."

Lexus posted sales of 24,882 units, down 3.8 percent on a volume basis and 7.4 percent on a DSR basis.

"Not surprisingly, the industry's strong sales results in April are powered by consumer demand for luxury utility vehicles," said Jeff Bracken, Lexus group vice president and general manager. "On the heels of four consecutive best-ever sales months for Lexus' LUV and crossover models, we feel confident that our range of models, especially the RX and NX, are very well positioned to meet the shifting consumer demand in the luxury market."

April 2016 Highlights:

  • Camry posts sales of more than 34,000 units
  • Corolla posts sales of 32,111 units
  • Toyota division posts record April for light truck sales; up almost 13 percent for the month
  • RAV4 sales rose 31.6 percent; a best-ever April
  • Highlander up 9.3 percent; a best-ever April
  • 4Runner up more than 36 percent; a best-ever April
  • Sequoia and Land Cruiser up 18 percent and 78 percent respectively
  • Tacoma up almost 16 percent for the month
  • Lexus luxury utility vehicles up more than percent for the month
  • NX up 11.5 percent for the month
  • RX posts sales of 8,767 units, up nearly 29 percent for the month
  • LX up nearly 64 percent for the month

*Note: Unless otherwise stated, all figures reflect unadjusted raw sales volume

About Toyota

Toyota (NYSE: TM), the world's top automaker and creator of the Prius and the Mirai fuel cell vehicle, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands. Over the past 50 years, we've built more than 30 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 44,000 people (more than 34,000 in the U.S.). Our 1,800 North American dealerships (1,500 in the U.S.) sold more than 2.8 million cars and trucks (nearly 2.5 million in the U.S.) in 2015 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.

Toyota partners with philanthropic organizations across the country, with a focus on education, safety and the environment. As part of this commitment, we share the company's extensive know-how garnered from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good. For more information about Toyota, visit www.toyotanewsroom.com.

 
TOYOTA U.S. SALES SUMMARY
April, 2016
                             
-- CURRENT MONTH -- -- CALENDAR YEAR TO DATE --
DSR % VOL % DSR % VOL %
    2016     2015     CHG     CHG     2016     2015     CHG     CHG
TOTAL TOYOTA 211,125 203,329 0.0 3.8 780,204 778,949 -0.8 0.2
TOTAL TOYOTA DIV. 186,243 177,453 1.1 5.0 681,101 675,893 -0.2 0.8
TOTAL LEXUS   24,882     25,876     -7.4     -3.8     99,103     103,056     -4.8     -3.8
 
YARIS 1,365 2,153 -38.9 -36.6 4,048 7,477 -46.4 -45.9
COROLLA 32,111 31,990 -3.3 0.4 116,371 122,718 -6.1 -5.2
MIRAI 41 0 N/A N/A 138 0 N/A N/A
PRIUS 11,925 15,235 -24.6 -21.7 43,861 55,535 -21.8 -21.0
CAMRY 34,039 34,066 -3.8 -0.1 130,283 134,571 -4.1 -3.2
AVALON 4,032 4,590 -15.4 -12.2 16,233 18,194 -11.7 -10.8
SCION FR-S 684 1,026 -35.8 -33.3 2,414 3,471 -31.1 -30.5
SCION iA 3,023 0 N/A N/A 10,432 0 N/A N/A
SCION iM 1,542 0 N/A N/A 5,768 0 N/A N/A
SCION iQ 1 73 -98.7 -98.6 4 305 -98.7 -98.7
SCION xD 1 111 -99.1 -99.1 8 567 -98.6 -98.6
SCION xB 312 1,406 -78.6 -77.8 2,418 5,878 -59.3 -58.9
SCION tC 1,077 1,693 -38.7 -36.4 3,838 6,066 -37.3 -36.7
TOTAL SCION 6,640 4,309 48.4 54.1 24,882 16,287 51.3 52.8
TOTAL TOYOTA DIV. CAR   90,153     92,343     -6.0     -2.4     335,816     354,782     -6.3     -5.3
 
CT 577 1,170 -52.5 -50.7 2,933 4,569 -36.4 -35.8
IS 2,654 4,008 -36.2 -33.8 11,472 15,254 -25.5 -24.8
RC 813 1,226 -36.1 -33.7 3,682 4,258 -14.4 -13.5
ES 4,442 4,701 -9.0 -5.5 17,460 18,746 -7.8 -6.9
GS 1,001 1,711 -43.7 -41.5 4,990 7,615 -35.1 -34.5
LS 397 609 -37.2 -34.8 1,637 2,457 -34.0 -33.4
LFA 0 0 N/A N/A 5 4 23.8 25.0
TOTAL LEXUS CAR   9,884     13,425     -29.1     -26.4     42,179     52,903     -21.1     -20.3
TOTAL TOYOTA CAR   100,037     105,768     -8.9     -5.4     377,995     407,685     -8.2     -7.3
 
RAV4 30,152 22,914 26.7 31.6 106,274 89,924 17.0 18.2
FJ CRUISER 3 8 -63.9 -62.5 4 203 -98.0 -98.0
VENZA 57 2,101 -97.4 -97.3 472 8,882 -94.7 -94.7
HIGHLANDER 15,037 13,763 5.2 9.3 53,710 49,125 8.3 9.3
4RUNNER 10,135 7,432 31.3 36.4 35,706 29,445 20.1 21.3
SIENNA 10,795 11,353 -8.4 -4.9 45,324 44,076 1.8 2.8
SEQUOIA 1,172 992 13.8 18.1 4,177 3,803 8.8 9.8
LAND CRUISER 374 210 71.5 78.1 1,142 893 26.6 27.9
TOTAL TOYOTA DIV. SUV   56,930     47,420     15.6     20.1     201,485     182,275     9.5     10.5
 
TACOMA 18,106 15,656 11.4 15.6 62,682 55,322 12.2 13.3
TUNDRA 10,259 10,681 -7.5 -4.0 35,794 39,438 -10.1 -9.2
TOTAL TOYOTA DIV. PICKUP   28,365     26,337     3.7     7.7     98,476     94,760     2.9     3.9
TOTAL TOYOTA DIV. TRUCK   96,090     85,110     8.7     12.9     345,285     321,111     6.5     7.5
 
NX 3,815 3,421 7.4 11.5 15,190 12,532 20.0 21.2
RX 8,767 6,810 24.0 28.7 32,563 29,046 11.0 12.1
GX 1,974 1,950 -2.5 1.2 7,193 7,430 -4.1 -3.2
LX 442 270 57.6 63.7 1,978 1,145 71.1 72.8
TOTAL LEXUS TRUCK   14,998     12,451     16.0     20.5     56,924     50,153     12.4     13.5
TOTAL TOYOTA TRUCK   111,088     97,561     9.6     13.9     402,209     371,264     7.3     8.3
 
SELLING DAYS   27     26                 102     101            
DSR = DAILY SELLING RATE                                          
 
TOYOTA U.S. SALES SUMMARY
April, 2016
 
-- CURRENT MONTH -- -- CALENDAR YEAR TO DATE --
DSR % VOL % DSR % VOL %
    2016     2015     CHG     CHG     2016     2015     CHG     CHG
* NORTH AMERICAN BUILT VEHICLES
 
COROLLA 32,111 31,990 -3.3 0.4 116,371 122,718 -6.1 -5.2
CAMRY 34,026 34,049 -3.8 -0.1 130,246 134,506 -4.1 -3.2
AVALON 4,032 4,590 -15.4 -12.2 16,233 18,194 -11.7 -10.8
SCION iA 3,023 0 N/A N/A 10,432 0 N/A N/A
RAV4 2,757 16,096 -83.5 -82.9 46,149 63,935 -28.5 -27.8
VENZA 57 2,101 -97.4 -97.3 472 8,882 -94.7 -94.7
HIGHLANDER 14,595 13,458 4.4 8.4 52,005 48,001 7.3 8.3
SIENNA 10,795 11,353 -8.4 -4.9 45,324 44,076 1.8 2.8
SEQUOIA 1,172 992 13.8 18.1 4,177 3,803 8.8 9.8
TACOMA 18,106 15,656 11.4 15.6 62,682 55,322 12.2 13.3
TUNDRA 10,259 10,681 -7.5 -4.0 35,794 39,438 -10.1 -9.2
 
ES 2,795 0 N/A N/A 8,410 0 N/A N/A
RX 8,472 6,530 24.9 29.7 30,119 27,442 8.7 9.8
 
TOTAL 142,200 147,496 -7.2 -3.6 558,414 566,317 -2.4 -1.4
N.A. VEHICLES % OF TOTAL   67.4%     72.5%                 71.6%     72.7%            
 
TOYOTA DIV. IMPORT CAR 16,961 21,714 -24.8 -21.9 62,534 79,364 -22.0 -21.2
LEXUS IMPORT CAR 7,089 13,425 -49.2 -47.2 33,769 52,903 -36.8 -36.2
TOYOTA DIV NA BUILT CARS 73,192 70,629 -0.2 3.6 273,282 275,418 -1.7 -0.8
LEXUS NA BUILT CARS 2,795 0 N/A N/A 8,410 0 N/A N/A
TOTAL TOYOTA CARS   100,037     105,768     -8.9     -5.4     377,995     407,685     -8.2     -7.3
 
TOYOTA DIV. IMPORT TRUCK 38,349 14,773 150.0 159.6 98,682 57,654 69.5 71.2
LEXUS IMPORT TRUCK 6,526 5,921 6.1 10.2 26,805 22,711 16.9 18.0
TOYOTA DIV NA BUILT TRUCK 57,741 70,337 -20.9 -17.9 246,603 263,457 -7.3 -6.4
LEXUS NA BUILT TRUCK 8,472 6,530 24.9 29.7 30,119 27,442 8.7 9.8
TOTAL TOYOTA TRUCK   111,088     97,561     9.6     13.9     402,209     371,264     7.3     8.3
 
SELLING DAYS   27     26                 102     101            
DSR = DAILY SELLING RATE
 
--CURRENT MONTH-- --CALENDAR YEAR TO DATE--
Memo: 2016 2015 DSR % 2016 2015 DSR %
Toyota Prius Sedan 8,923 8,822 -2.6% 30,555 32,693 -7.5%
Toyota Prius V (only) 1,322 2,462 -48.3% 4,970 8,741 -43.7%
Toyota Prius C (only) 1,676 3,523 -54.2% 8,309 12,402 -33.7%
Toyota Prius Phv (only) 4 428 -99.1% 27 1,699 -98.4%
Toyota Rav4 Hybrid 3,807 0 N/A 11,291 0 N/A

Toyota Business Communications
Toni Honsowetz, (310) 468-4291
Amanda Rice, (310) 468-1745
Aaron Fowles, (469) 292-1097
or
Lexus Public Relations
Moe Durand, (310) 468-1601
or
Media Web sites:
http://www.toyotanewsroom.com
http://www.lexusnewsroom.com
http://www.scionnewsroom.com

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