Market Overview

Toyota Motor Sales Reports March 2016 Sales

Share:
TORRANCE, Calif.--(BUSINESS WIRE)--

Toyota Motor Sales (TMS), U.S.A., Inc., today reported March 2016 sales of 219,842 units, a decrease of 2.7 percent from March 2015 on a volume basis. With two more selling days in March 2016 compared to March 2015, sales were down 9.9 percent on a daily selling rate (DSR) basis.

Toyota division posted March 2016 sales of 189,644 units, down 2.7 percent on a volume basis and 9.9 percent on a DSR basis.

"Trucks hauled the industry to see the best March in over a decade," said Bill Fay, Toyota division group vice president and general manager. "For the Toyota division, light trucks, mostly supported by record sales of RAV4 and Highlander, posted best-ever March and first quarter sales."

Lexus posted sales of 30,198 units, down 2.8 percent on a volume basis and 10 percent on a DSR basis.

"Lexus continues to be well-positioned with our fresh LUV lineup to meet the increasing customer demand for crossover and utility vehicles in the luxury market," said Jeff Bracken, Lexus group vice president and general manager. "Our NX posted its best-ever month, and the all new RX posted its best month since launch. In addition, the new LX was up 45.7 percent."

March 2016 Highlights:

  • Camry posts sales of nearly 37,000 units
  • Corolla posts sales of 32,556 units
  • TMS, Toyota, and Lexus divisions all post new March record for light truck sales
  • RAV4 sales rose 15.1 percent; a best-ever March and first quarter
  • Highlander up 14.6 percent; a best-ever March and first quarter
  • 4Runner up 11 percent
  • Tacoma up 11.3 percent for the month
  • Lexus luxury utility vehicles up 9.5 percent for the month
  • NX up nearly 25 percent for the month
  • RX posts sales of 9,648 units, up over 5 percent for the month
  • LX up almost 46 percent for the month

*Note: Unless otherwise stated, all figures reflect unadjusted raw sales volume

About Toyota

Toyota (NYSE: TM), the world's top automaker and creator of the Prius and the Mirai fuel cell vehicle, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands. Over the past 50 years, we've built more than 30 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 44,000 people (more than 34,000 in the U.S.). Our 1,800 North American dealerships (1,500 in the U.S.) sold more than 2.8 million cars and trucks (nearly 2.5 million in the U.S.) in 2015 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.

Toyota partners with philanthropic organizations across the country, with a focus on education, safety and the environment. As part of this commitment, we share the company's extensive know-how garnered from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good. For more information about Toyota, visit www.toyotanewsroom.com.

 
TOYOTA U.S. SALES SUMMARY
March, 2016
                 
-- CURRENT MONTH -- -- CALENDAR YEAR TO DATE --
DSR % VOL % DSR % VOL %
    2016   2015   CHG   CHG     2016   2015   CHG   CHG
TOTAL TOYOTA 219,842 225,959 -9.9 -2.7 569,079 575,620 -1.1 -1.1
TOTAL TOYOTA DIV. 189,644 194,905 -9.9 -2.7 494,858 498,440 -0.7 -0.7
TOTAL LEXUS   30,198   31,054   -10.0   -2.8     74,221   77,180   -3.8   -3.8
 
YARIS 1,227 2,518 -54.9 -51.3 2,683 5,324 -49.6 -49.6
COROLLA 32,556 35,532 -15.2 -8.4 84,260 90,728 -7.1 -7.1
MIRAI 41 0 N/A N/A 97 0 N/A N/A
PRIUS 12,075 16,038 -30.3 -24.7 31,936 40,300 -20.8 -20.8
CAMRY 36,991 40,800 -16.1 -9.3 96,244 100,505 -4.2 -4.2
AVALON 4,643 4,721 -8.9 -1.7 12,201 13,604 -10.3 -10.3
SCION FR-S 669 893 -30.6 -25.1 1,730 2,445 -29.2 -29.2
SCION iA 3,264 0 N/A N/A 7,409 0 N/A N/A
SCION iM 1,659 0 N/A N/A 4,226 0 N/A N/A
SCION iQ 0 65 -100.0 -100.0 3 232 -98.7 -98.7
SCION xD 3 114 -97.6 -97.4 7 456 -98.5 -98.5
SCION xB 537 1,575 -68.4 -65.9 2,106 4,472 -52.9 -52.9
SCION tC 1,129 1,777 -41.2 -36.5 2,761 4,373 -36.9 -36.9
TOTAL SCION 7,261 4,424 52.0 64.1 18,242 11,978 52.3 52.3
TOTAL TOYOTA DIV. CAR   94,794   104,033   -15.6   -8.9     245,663   262,439   -6.4   -6.4
 
CT 972 1,416 -36.4 -31.4 2,356 3,399 -30.7 -30.7
IS 3,679 4,488 -24.1 -18.0 8,818 11,246 -21.6 -21.6
RC 1,194 1,201 -7.9 -0.6 2,869 3,032 -5.4 -5.4
ES 5,792 5,773 -7.1 0.3 13,018 14,045 -7.3 -7.3
GS 1,524 2,374 -40.6 -35.8 3,989 5,904 -32.4 -32.4
LS 469 676 -35.8 -30.6 1,240 1,848 -32.9 -32.9
LFA 2 1 85.2 100.0 5 4 25.0 25.0
TOTAL LEXUS CAR   13,632   15,929   -20.8   -14.4     32,295   39,478   -18.2   -18.2
TOTAL TOYOTA CAR   108,426   119,962   -16.3   -9.6     277,958   301,917   -7.9   -7.9
 
RAV4 29,045 25,243 6.5 15.1 76,122 67,010 13.6 13.6
FJ CRUISER 0 12 -100.0 -100.0 1 195 -99.5 -99.5
VENZA 107 2,404 -95.9 -95.5 415 6,781 -93.9 -93.9
HIGHLANDER 14,949 13,039 6.2 14.6 38,673 35,362 9.4 9.4
4RUNNER 9,599 8,648 2.8 11.0 25,571 22,013 16.2 16.2
SIENNA 11,996 12,855 -13.6 -6.7 34,529 32,723 5.5 5.5
SEQUOIA 1,199 1,051 5.6 14.1 3,005 2,811 6.9 6.9
LAND CRUISER 266 227 8.5 17.2 768 683 12.4 12.4
TOTAL TOYOTA DIV. SUV   55,165   50,624   0.9   9.0     144,555   134,855   7.2   7.2
 
TACOMA 17,687 15,885 3.1 11.3 44,576 39,666 12.4 12.4
TUNDRA 10,002 11,508 -19.5 -13.1 25,535 28,757 -11.2 -11.2
TOTAL TOYOTA DIV. PICKUP   27,689   27,393   -6.4   1.1     70,111   68,423   2.5   2.5
TOTAL TOYOTA DIV. TRUCK   94,850   90,872   -3.4   4.4     249,195   236,001   5.6   5.6
 
NX 4,533 3,633 15.5 24.8 11,375 9,111 24.8 24.8
RX 9,648 9,177 -2.7 5.1 23,796 22,236 7.0 7.0
GX 1,961 2,024 -10.3 -3.1 5,219 5,480 -4.8 -4.8
LX 424 291 34.9 45.7 1,536 875 75.5 75.5
TOTAL LEXUS TRUCK   16,566   15,125   1.4   9.5     41,926   37,702   11.2   11.2
TOTAL TOYOTA TRUCK   111,416   105,997   -2.7   5.1     291,121   273,703   6.4   6.4
 
SELLING DAYS   27   25             75   75        
DSR = DAILY SELLING RATE
 
TOYOTA U.S. SALES SUMMARY
March, 2016
                 
-- CURRENT MONTH -- -- CALENDAR YEAR TO DATE --
DSR % VOL % DSR % VOL %
    2016   2015   CHG   CHG     2016   2015   CHG   CHG
* NORTH AMERICAN BUILT VEHICLES
 
COROLLA 32,556 35,532 -15.2 -8.4 84,260 90,728 -7.1 -7.1
CAMRY 36,984 40,784 -16.0 -9.3 96,220 100,457 -4.2 -4.2
AVALON 4,643 4,721 -8.9 -1.7 12,201 13,604 -10.3 -10.3
SCION iA 3,264 0 N/A N/A 7,409 0 N/A N/A
RAV4 15,918 17,674 -16.6 -9.9 43,392 47,839 -9.3 -9.3
VENZA 107 2,404 -95.9 -95.5 415 6,781 -93.9 -93.9
HIGHLANDER 14,457 12,744 5.0 13.4 37,410 34,543 8.3 8.3
SIENNA 11,996 12,855 -13.6 -6.7 34,529 32,723 5.5 5.5
SEQUOIA 1,199 1,051 5.6 14.1 3,005 2,811 6.9 6.9
TACOMA 17,687 15,885 3.1 11.3 44,576 39,666 12.4 12.4
TUNDRA 10,002 11,508 -19.5 -13.1 25,535 28,757 -11.2 -11.2
 
ES 3,021 0 N/A N/A 5,615 0 N/A N/A
RX 9,199 8,776 -2.9 4.8 21,647 20,912 3.5 3.5
 
TOTAL 161,033 163,934 -9.0 -1.8 416,214 418,821 -0.6 -0.6
N.A. VEHICLES % OF TOTAL   73.2%   72.6%             73.1%   72.8%        
 
TOYOTA DIV. IMPORT CAR 17,347 22,996 -30.2 -24.6 45,573 57,650 -20.9 -20.9
LEXUS IMPORT CAR 10,611 15,929 -38.3 -33.4 26,680 39,478 -32.4 -32.4
TOYOTA DIV NA BUILT CARS 77,447 81,037 -11.5 -4.4 200,090 204,789 -2.3 -2.3
LEXUS NA BUILT CARS 3,021 0 N/A N/A 5,615 0 N/A N/A
TOTAL TOYOTA CARS   108,426   119,962   -16.3   -9.6     277,958   301,917   -7.9   -7.9
 
TOYOTA DIV. IMPORT TRUCK 23,484 16,751 29.8 40.2 60,333 42,881 40.7 40.7
LEXUS IMPORT TRUCK 7,367 6,349 7.4 16.0 20,279 16,790 20.8 20.8
TOYOTA DIV NA BUILT TRUCK 71,366 74,121 -10.8 -3.7 188,862 193,120 -2.2 -2.2
LEXUS NA BUILT TRUCK 9,199 8,776 -2.9 4.8 21,647 20,912 3.5 3.5
TOTAL TOYOTA TRUCK   111,416   105,997   -2.7   5.1     291,121   273,703   6.4   6.4
 
SELLING DAYS   27   25             75   75        
DSR = DAILY SELLING RATE
 
--CURRENT MONTH-- --CALENDAR YEAR TO DATE--
Memo: 2016 2015 DSR % 2016 2015 DSR %
Toyota Prius Sedan 8,130 9,485 -20.6% 21,632 23,871 -9.4%
Toyota Prius V (only) 1,331 2,516 -51.0% 3,648 6,279 -41.9%
Toyota Prius C (only) 2,607 3,564 -32.3% 6,633 8,879 -25.3%
Toyota Prius Phv (only) 7 473 -98.6% 23 1,271 -98.2%
Toyota Rav4 Hybrid 3,073 0 NA 7,484 0 NA

Toyota Business Communications
Toni Honsowetz, (310) 468-4291
Amanda Rice, (310) 468-1745
Aaron Fowles, (469) 292-1097
or
Lexus Public Relations
Moe Durand, (310) 468-1601
or
Media Web sites:
http://www.toyotanewsroom.com
http://www.lexusnewsroom.com
http://www.scionnewsroom.com

View Comments and Join the Discussion!