Market Overview

Audi continues its U.S. sales ascent with 63rd consecutive record set for March

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HERNDON, Va.--(BUSINESS WIRE)--

Audi set its 63rd consecutive sales record in the U.S. for March with 18,392 vehicles sold, an increase of 7.5% over the same period last year. Year-to-date sales increased 4.6% to 41,960 vehicles sold. March also marked the fifth best sales month ever for the brand in the U.S. market.

"Customer response to our newly-designed models, like the all-new A4 and Q7, has bolstered sales, a sign of more good things to come," said Mark Del Rosso, Executive Vice President and Chief Operating Officer, Audi of America. "This spring will bring another landmark launch when the next-generation R8 supercar arrives at our Audi dealerships."

Sales were supported by the all-new Audi A4, the best-selling sedan in the Audi line-up, with an increase of 42.4% to 3,226 vehicles sold. The all-new Audi A4 sets industry benchmarks, from semi-autonomous driving features and class-leading horsepower, to standard smartphone integration and the Audi virtual cockpit.

Consumer interest in Audi luxury SUVs continued to climb with both the Q7 and Q3 posting new record highs. Sales of the all-new Audi Q7 soared 92.6% to 3,004 vehicles sold for the month, as buyers responded to the elegant new design, class-leading technology and dynamic performance. Additionally, the 2017 Q7 earned a Top Safety Pick+ rating from the Insurance Institute for Highway Safety. Sales of the Audi Q3 rose 18.7% to 1,505 vehicles.

Audi Certified pre-owned vehicle sales set a new March record, with a 9.5% gain on 4,251 CPO vehicles sold.

ABOUT AUDI

Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. The Audi Group delivered over 1,800,000 vehicles to customers globally in 2015, and broke all-time company sales records for the 6th straight year in the U.S. Through 2019, AUDI AG plans to invest about 24 billion euros - 70 percent of the investment will flow into the development of new models and technologies. Visit www.audiusa.com or www.audiusa.com/newsroom for more information regarding Audi vehicles and business topics.

             

AUDI US
SNAPSHOT

    --MTD--       --YTD--
Model Line    

Mar '16
Actual

     

Mar '15
Actual

     

Yr/Yr %
change

     

Mar '16
YTD Actual

     

Mar '15
YTD Actual

     

Yr/Yr %
change

A3     3,173       3,081       3.0 %       7,504       7,743       -3.1 %
A4     3,226       2,266       42.4 %       6,378       5,572       14.5 %
A5     784       1,303       -39.8 %       1,901       2,977       -36.1 %
A6     1,453       2,328       -37.6 %       3,358       4,812       -30.2 %
A7     605       601       0.7 %       1,466       1,115       31.5 %
A8     422       461       -8.5 %       985       1,067       -7.7 %
allroad     177       230       -23.0 %       450       638       -29.5 %
Q5     3,728       3,934       -5.2 %       8,840       9,354       -5.5 %
Q7     3,004       1,560       92.6 %       6,993       3,452       102.6 %
Q3     1,505       1,268       18.7 %       3,395       3,187       6.5 %
R8     7       69       -89.9 %       27       170       -84.1 %
TT     308       1       30700.0 %       663       11       5927.3 %
Total Audi Sales     18,392       17,102       7.5 %       41,960       40,098       4.6 %
Total CPO Sales     4,251       3,881       9.5 %       11,331       11,309       0.2 %
                       

NOTES:

- A3 includes A3 Sedan, S3 Sedan, A3 Cabriolet and A3 Sportback.

- A4 includes A4 Sedan and S4 Sedan, but does not include Audi allroad.

- A5 includes A5 Coupe, S5 Coupe, RS 5 Coupe, A5 Cabriolet, S5 Cabriolet and RS 5 Cabriolet.

- A6 includes A6 Sedan and S6 Sedan.

- A7 includes A7 Sedan, S7 Sedan and RS 7 Sedan.

- A8 includes A8 Sedan, A8 L Sedan and S8 Sedan.

- Q5 includes Q5 and SQ5.

- R8 includes R8 Coupe and R8 Spyder.

- TT includes TT Coupe, TTS Coupe and TT Roadster.

Audi of America Communications
Mark Clothier
Office: +1 703-364-7489
mark.clothier@audi.com
www.audiusa.com/newsroom

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