Market Overview

TracFone® and Dress for Success® Partner for Second Year to Expand Success is Calling™ Program


TracFone Brand to Donate 20 Percent of all Handset Sales at Walmart in April to Dress for Success

MIAMI, March 30, 2016 /PRNewswire/ -- TracFone®, one of America's leading no-contract cell phone service providers, and Dress for Success® are teaming up to expand the Success is Calling™ program. Piloted in 2015, Success is Calling is a program that provides women with the knowledge and resources to help them thrive during the interview process, with emphasis on the critical first step to employment – the phone interview.

Success is Calling(TM) graduates Fredericka Clarke, Simone Roberts and ShaVaughn Holloway all achieved gainful employment after participating in the pilot program developed by TracFone(R) and Dress for Success(R) that provides women with the knowledge and resources to help them excel during the interview process.

As a result of the Success is Calling program in 2015, the majority of the 300 graduates landed a job, and in 2016 the program is expected to reach twice as many women. To help support the program, throughout the month of April TracFone is donating 20 percent of its handset sales at Walmart, up to $525,000, to Dress for Success to equip women with the tools and skills needed to build successful, long-term careers.

"We're proud to partner with Dress for Success for a second year to provide more women with access to the Success is Calling program," said a representative from TracFone. "Phone interviews continue to be an integral part of the job interview process, so having proper phone interview training and a reliable cell phone is paramount."

According to a recent survey of HR managers and working professionals conducted by TracFone, an interview candidate's phone etiquette is increasingly critical to advancement in the interview process:

  • First Impressions Stick: 85 percent say that first impressions made via phone interviews follow the applicant through the entire interview process.
  • Phone Etiquette is Critical: 89 percent say a candidate with great phone etiquette will move up the consideration list faster than those without it.
  • Confidence Counts: 82 percent use phone interviews to gauge a candidate's confidence in their professional capabilities.
  • Key to Job Success: 82 percent say phone skills are key to landing and maintaining a job.

The Success is Calling curriculum focuses on interview skills and phone etiquette that helps prepare women as they search and interview for jobs – and will be offered to participants of Dress for Success' "Going Places Network" at 30 affiliate locations across the country. Upon completion of the program, TracFone is also providing each graduate with a smartphone and year of service for support as they prepare to enter the workforce.

"So many women excelled and found meaningful career paths as a result of the Success is Calling program last year," said Joi Gordon, CEO of Dress for Success. "We're thrilled to team-up with TracFone again this year to expand the program, providing women with recruitment advice as well as the technology needed to attain successful employment."

For more information on Success is Calling, interview tips and graduate testimonials, please visit

TracFone offers 4G LTE nationwide coverage on America's largest and most dependable networks with affordable phones from leading manufacturers, such as LG and Samsung, and airtime service plans starting as low as $19.99 for 90 days – an average cost of just $7 per month.** With no activation or cancellation fees, customers can change no-contract plans as often as needs change without penalties.

About TracFone Wireless
TracFone is a no-contract cellphone service provider owned by TracFone Wireless, Inc., America's largest prepaid no-contract cell phone provider. TracFone Wireless is a subsidiary of América Móvil S.A.B. de C.V. ("AMX") (BMV: AMX; NYSE: AMX; Nasdaq: AMOV; LATIBEX: XAMXL). AMX is the leading provider of telecommunication services in Latin America.

About Dress for Success
Dress for Success is an international not-for-profit organization that empowers women to achieve economic independence by providing a network of support, professional attire and the development tools to help women thrive in work and in life. Since starting operations in 1997, Dress for Success has expanded to almost 145 cities in 20 countries. To date, Dress for Success has helped more than 925,000 women work towards self-sufficiency. Visit to learn more.

About The Success is Calling Survey
This survey was commissioned by TracFone and conducted by Survata, an independent research firm in San Francisco. Survata interviewed 1001 online respondents between March 07, 2016 and March 14, 2016. For further information, visit

*Donation of smartphones and cell phone service valued at up to $100,000.
**Based on 90-day/60-minute/$19.99 airtime service plan. A month equals 30 days.

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