FCA US California Business Center and SoCal LX Enthusiast Group Celebrate 11th Annual Spring Festival
IRVINE, Calif., March 10, 2016 /PRNewswire/ --
- More than 1,200 modern, full-size Chrysler 300s, Dodge Chargers and Challengers are expected
As the largest owners gathering of rear-wheel-drive "LX" platform vehicles from FCA US LLC, the 11th annual Spring Festival of LXs draws some of the most loyal and hardcore Chrysler 300, Dodge Charger and Dodge Challenger enthusiasts from more than 31 states, plus Canada, Mexico and even Europe.
This is not your typical car cruise – this is the physical manifestation of a viral hurricane that has been brewing and growing since 2006. This three-day destination event in Southern California pays tribute to more than just the modern, rear-wheel-drive Chrysler, Dodge and SRT brand vehicles – it's a California homecoming of some of the most customized and performance-tuned American vehicles on the road.
"We have the best owners in the world; they inspire us and they drive us. Our designers, engineers and product planners feed off of this event," said Jeff Eschenbach, Director of the California Business Center, FCA US LLC. "We view this event as an extension of our corporate family and truly look forward to hosting it every year."
- Thursday, March 10
- 6-10 p.m. – Cruise-in at Fuddruckers in Lake Forest, California
- Friday, March 11
- Noon-midnight – Spring Festival Kickoff Party at Double Tree Irvine Spectrum
- Saturday, March 12
- 10 a.m.-4 p.m. – 11th annual Spring Festival of LXs at Anaheim Stadium, 2000 E. Gene Autry Way, Anaheim, California 92806 (southeast main parking lot)
FCA US product display and consumer interaction available.
About Spring Festival
Started in 2006 in the FCA US California Business Center parking lot as a small group and active community of online Chrysler and Dodge "LX" owners and forum users, "Spring Festival" has grown into one of the largest viral owner events in the country (LX was the original vehicle platform code for Chrysler 300, Dodge Charger and Dodge Magnum). It has become somewhat of a homecoming for the owners, giving the active digital communicators a chance to meet face to face.
With food, prizes, custom vehicle displays, vendor alleys, cruises, parties and manufacturer round-table discussions, the event has evolved from a single day into a three-day weekend — part homecoming, part celebration of great American cars, and part festival that has become a family destination every March.
The Spring Festival of LXs is a unique collaboration between FCA US California Business Center, owners, forum users, aftermarket vendors and "tricked-out" vehicles from the factory. http://www.socallx.com/SpringFestival.aspx
About FCA US LLC
FCA US LLC is a North American automaker with a new name and a long history. Headquartered in Auburn Hills, Michigan, FCA US is a member of the Fiat Chrysler Automobiles N.V. (FCA) family of companies. FCA US designs, engineers, manufactures and sells vehicles under the Chrysler, Jeep, Dodge, Ram and FIAT brands, as well as the SRT performance vehicle designation. The company also distributes the Alfa Romeo 4C model and Mopar products. FCA US is building upon the historic foundations of Chrysler, the innovative American automaker first established by Walter P. Chrysler in 1925; and Fiat, founded in Italy in 1899 by pioneering entrepreneurs, including Giovanni Agnelli.
FCA, the seventh-largest automaker in the world based on total annual vehicle sales, is an international automotive group. FCA is listed on the New York Stock Exchange under the symbol "FCAU" and on the Mercato Telematico Azionario under the symbol "FCA."
Follow FCA US news and video on:
FCA Content On Demand (COD): www.fcacod.com
Company blog: blog.fcanorthamerica.com
Company website: www.fcanorthamerica.com
Media website: media.fcanorthamerica.com
Twitter (Spanish): www.twitter.com/fcausespanol
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SOURCE FCA US LLC