Market Overview

CCM Announces Breakthrough New Super Tacks Skate, Featuring One-Piece Boot Frame

Share:
NEW YORK--(BUSINESS WIRE)--

CCM is pleased to announce the unveiling of the revolutionary Super Tacks skate, engineered through leading biomechanics research and state-of-the-art construction technology. Designed to help players generate maximum power, the CCM Super Tacks skate helps to enhance the athlete's performance through its distinctive design.

The CCM Super Tacks skate features MonoFrame 360 technology, providing players with a one-piece composite boot frame. Its unique construction eliminates the need for the outsole found in a traditional skate boot, allowing for optimized foot-to-skate contact with the ultimate goal of helping players generate maximum power. The skate provides a close heel lock and custom fit, designed to help improve acceleration.

To kick off the launch of the Super Tacks skate, CCM will launch a contest that will reward 200 lucky players with the chance to win and experience the revolutionary skates first-hand.

Between March 4th, 2016 and April 4th, 2016, players are invited to record a video of themselves explaining why they deserve to win a pair of the skates. Throughout the month of April, CCM will select 200 winners to receive a pair of Super Tacks. Players over 13 years of age can register for the CCM Super Tacks contest at supertacks.ccmhockey.com.

The CCM Super Tacks skate will be launched online and at retail locations in summer 2016.

About Reebok-CCM Hockey

Reebok-CCM Hockey, a subsidiary of the adidas Group, is headquartered in Montreal. With operations in Canada, the United States and Europe, the Company is the world's largest designer, manufacturer and marketer of hockey equipment and related apparel under two of the most recognized hockey brand names: Reebok Hockey and CCM Hockey. Reebok-CCM Hockey equips more professional hockey players than any other company, including superstars like Sidney Crosby, Connor McDavid and John Tavares. Reebok-CCM Hockey is also the official outfitter of the National Hockey League, the American Hockey League, the Canadian Hockey League, and several NCAA and national teams. For more info, visit: www.reebokhockey.com and www.ccmhockey.com

Media:
M&C SAATCHI SPORT & ENTERTAINMENT
Sandra Carreon-John, +1 (646) 619-2811
sandra.carreon@mcsaatchi.com


View Comments and Join the Discussion!