Market Overview

Online Shoppers Discover Chilean Wine

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NEW YORK, Feb. 18, 2016 (GLOBE NEWSWIRE) -- Innovation is top of mind at Wines of Chile this year. Kicking off with a sponsorship of the TED Dream Conference running this week in Vancouver, Wines of Chile is focused on dreaming through innovation, sustainability and connections between technology and culture. Immediately on the heels of this prestigious affiliation, Wines of Chile has embarked on a monthlong ecommerce partnership with the nation's largest e-retailer for wine.

"Inspire the wine lifestyle through innovation" is the mission of Wine.com. Wines of Chile has kicked off the month of romance by daring the seriously passionate US wine lover to fall in love with Chilean wine. To encourage taking chances on these bottled dreams, fruit of their winemakers' vision, customers will receive 10% off six or more bottles of Chilean Cabernet Sauvignon and Cabernet-based blends on Wine.com through April 30, 2016.

"Sharing a range of top quality Chilean wines with wine lovers around the USA, in partnership with the nation's largest wine e-retailer, is a fantastic opportunity," noted Marybeth Bentwood, Executive Director of Wines of Chile USA. By using a platform that delivers the largest wine selection straight to one's front door, the partnership with Wine.com will allow consumers to discover a wide selection of Chilean wine. With over 250 wines included in the promotion, this collaboration will create ease for consumers and empower them to take chances on new regions and styles.

Through the partnership, Wine.com has curated three complementary trios of wines to let consumers experience the full gamut of flavor: 'silky & vibrant', 'bold & toasty', and 'lush & juicy'. Example selections include:

Silky & Vibrant

  • Los Vascos Grande Reserve Cabernet Sauvignon 2012
  • Marques de Casa Concha Concha y Toro Cabernet Sauvignon 2013
  • Calcu Cabernet Sauvignon 2012
  • Montes Alpha Cabernet Sauvignon 2012
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Bold & Toasty

  • Don Melchor Concha y Toro Cabernet Sauvignon 2011
  • Triple C Santa Rita Red Blend 2011
  • Maquis Cabernet Sauvignon 2013
  • Santa Carolina Reserva de Familia Cabernet Sauvignon 2013

Lush & Juicy

  • Gran Reversa Concha y Toro Cabernet Sauvignon 2013
  • Carmen Gran Reversa Cabernet Sauvignon 2012
  • Primus Cabernet Sauvignon 2012
  • CousiƱo Macul Finis Terrae 2009

It was key for Wines of Chile to pair with an e-commerce platform that gives consumers the best experience possible. Wine.com offers live chats seven days a week with wine experts who will personally recommend the perfect Chilean wines to suit customers' individual tastes, as well as same-day shipping and guaranteed, date-certain delivery.

"Our wineries consistently demonstrate tremendous dedication to producing top quality Cabernet and beyond. This promotion gives them a chance to show off the value of their work to an engaged audience," noted Bentwood.

About Wines of Chile:
Wines of Chile is an organization committed to promoting the quality and image of Chilean wine throughout the world. As the Chilean wine industry has undergone numerous and profound transformations over the past 30 years it has allowed a new generation of talented viticulturists and winemakers to capitalize on Chile's viticultural paradise and to produce World Class Wines of unique character and personality. Chile is the world's seventh largest wine producer and the fifth largest exporter. With 150 destination countries and 1.5 billion consumers per year Chilean wines are positioned as the country's most emblematic and best known world ambassador.

The vision of the Chilean wine industry is to become the number one producer of sustainable and diverse premium wines by 2025. Wines of Chile offer unique sustainable premium quality and diversity, ranging from cool climate to full-bodied fruity wines, with consistent high quality and value. To learn more about the Wines of Chile visit: www.winesofchile.org

About Wine.com:
Wine.com is the leader in online wine sales serving a national audience of +1M users, which added 250,000 new users last year alone. They ship to 90% of the US within two days and have an average bottle price of $30, and 53% of their portfolio is imported (vs. the industry average of 25%). Live chats are available from certified wine experts to provide assistance to consumers with purchasing. Last year wine.com shipped 20,000 cases in the month of February alone.

A photo accompanying this release is available at: http://www.globenewswire.com/newsroom/prs/?pkgid=39023

CONTACT: Erica Nonni Managing Director, Nonni Strategic Marketing LLC hello@nonnimarketing.com www.nonnimarketing.com

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