Market Overview

Rite Aid Foundation's Big Hearts Give Challenge Awards Over $1.5 Million to KidCents Charities


In the spirit of the season, throughout the month of February, Rite Aid associates across the country will recognize their local KidCents charities for participating in The Rite Aid Foundation's Big Heart Gives Challenge. The special challenge was designed by The Rite Aid Foundation to help KidCents charities raise awareness, grow their donor network and earn additional funds for their organization. In all, The Rite Aid Foundation's KidCents program will donate a total of $1,597,500 to 182 KidCents charities.

Rite Aid CEO of stores and President of Rite Aid Corporation, Ken Martindale, who also serves as president of The Rite Aid Foundation, will kick off the month-long celebration by presenting a $12,500 donation to Nativity School of Harrisburg, a privately run, independent, non-denominational, faith-based preparatory middle school for inner city boys in Harrisburg today at 10 a.m.

"Our Big Hearts Give Challenge was a fun way for KidCents charities to earn a donation for their organization while raising awareness about the valuable work they are doing and expanding their donor network," said Martindale. "The Rite Aid Foundation looks forward to developing other unique opportunities through our KidCents program to help our partner charities raise much-needed funds, so that they can continue making a difference in the lives of the children they serve."

KidCents was developed by The Rite Aid Foundation to provide Rite Aid customers an opportunity to do even more to help the kids in the communities Rite Aid serves. Through KidCents, members of Rite Aid's wellness+ with Plenti program can round up their in-store or online purchases to the nearest dollar and give their change to one of more than 360 nonprofit organizations focused on improving the health and wellbeing of children.

To participate, Rite Aid customers can sign into their wellness+ with Plenti account at and review the profiles of approved KidCents charities they can choose to support. Each charity profile features information about the organization and the services it provides as well as stories of those helped by the organization. Once a charity is selected, the next time the customer shops at Rite Aid, their purchase will be rounded up to the nearest dollar and their change will be designated to their selected charity.

Nonprofit organizations interested in participating in The Rite Aid Foundation's KidCents program can visit to submit an application. To be eligible, an organization must be classified as exempt from federal tax under section 501(c)(3) of the Internal Revenue Service Code and meet the KidCents program guidelines. For more information, visit

Including the Big Hearts Give Challenge, The Rite Aid Foundation has awarded nearly $25 million since 2001 to non-profit organizations. Additionally, Rite Aid, through the efforts of its customers, supplier partners and associates, has also raised more than $75 million for Children's Miracle Network Hospitals across the country since 1994.

Rite Aid Corporation (NYSE: RAD) is one of the nation's leading drugstore chains with nearly 4,600 stores in 31 states and the District of Columbia and fiscal 2015 annual revenues of $26.5 billion. Information about Rite Aid, including corporate background and press releases, is available through the company's website at

The Rite Aid Foundation's KidCents charities that participated in the Big Hearts Give Challenge include:


Hand in Paw Inc.
YouthServe, Inc.


Bags4kids Foundation
Barbara Sinatra Children's Center
Blind Children's Learning Center
Boys & Girls Club of Cypress
Boys & Girls Clubs of Silicon Valley
Boys & Girls Clubs of the North Valley
Child Abuse Prevention Council of Contra Costa County
Children Today
Children's Crisis Center of Stanislaus County
Children's Fund
Children's Receiving Home of Sacramento
Coastal Kids Home Care
Coastal Performing Arts Foundation
Happy Trails Children's Foundation
Healthier Kids Foundation
Home Start Inc.
Junior Blind of America
Learning Enrichment After-School Program, Inc.
Miracle Babies
Project Hope Alliance
Special Olympics San Diego County
Speech and Language Development Center
The Carolyn E. Wylie Center for Children, Youth and Families
Youth Violence Prevention Council


Children's Outreach Project
Colorado UpLift
Shiloh House


Covenant to Care for Children
Family & Children's Aid
Kids in Crisis
‘r Kids, Inc.


A Child's Voice Child Advocacy Center, Inc.
A Friend's House, Inc.
Challenged Child and Friends, Inc.
Children's Advocacy Center of Lowndes County Inc.
Chris Kids, Inc.
Ferst Foundation for Childhood Literacy
SafePath Children's Advocacy Center
Savannah Speech and Hearing Center


Down Syndrome Association of Central Kentucky
Gateway Children's Advocacy Center
Harlan County Boys & Girls Club Inc.
Home of the Innocents
Hope's Place
The Center for Courageous Kids


Hope Extreme, Inc.
The Emerge Center


Mahoosuc Kids Association
Spruce Run Womancare Alliance


Baltimore Child Abuse Center
Believe in Tomorrow Children's Foundation
Charles County Children's Aid Society
Good Shepherd Services
KEEN Greater DC
Kennedy Krieger Institute
The Maryland Salem Children's Trust Inc.


Berkshire County Kids' Place and Violence Prevention Center Inc.
Boys & Girls Club of Greater Haverhill
Children's Cove: The Cape & Islands Child Advocacy Center
DIAL/SELF Youth & Community Services
House of Peace & Education
House of Possibilities
Partners for Youth with Disabilities, Inc.
The Home for Little Wanderers


CARE House of Oakland County
Child Abuse Council of Muskegon County
Child and Family Services of Northwestern Michigan, Inc.
Conductive Learning Center
Ennis Center for Children
Inner City Youth Group
Macomb County Rotating Emergency Shelter Team
The Children's Center
Washtenaw Area Council for Children
Whaley Children's Center


Mississippi Children's Home Services

New Hampshire

Nashua Children's Home
TLC Family Resource Center
Zebra Crossings

New Jersey

Celtic Charms, Inc.
Community Treatment Solutions
Deirdre's House
Imagine, A Center for Coping with Loss
Oasis – A Haven for Women and Children
Ocean of Love, Inc.
Someone's Daughter
Summit Speech School
The Alcove Center for Grieving Children and Families, Inc.
The Children's Home Society of New Jersey

New York

America SCORES New York
Astor Services for Children & Families
Birch Family Services, Inc.
Boys & Girls Club of Eden
Boys & Girls Clubs of Schenectady
Brooklyn Autism Center
Cameron Community Ministries
Covenant House New York
Cradle Beach
Hillside Children's Center
Hunts Point Alliance for Children
Kids Oneida Inc.
Learning Leaders
Madison Square Boys & Girls Club
McMahon/Ryan Child Advocacy Center
Partnership for After School Education
Pathways, Inc.
Rochester Childfirst Network
Safe Inc., of Schenectady
St. Mary's Healthcare System for Children
Summit Educational Resources
Syracuse Silver Knight Foundation
The Children's Aid Society

North Carolina

A Child's Place
Child Advocacy Center, Inc.
Nazareth Children's Home
Prevent Blindness North Carolina
Prevent Child Abuse Rowan
The Little Willie Center
Wilmington Health Access for Teens


Boys & Girls Clubs of the Western Reserve
Cleveland Sight Center
Inspiring Minds
Providence Therapeutic Equestrian Center
The Littlest Heroes
Youth Challenge


Folds of Honor


Children's Cancer Association
KIDS Center
SouthSide Youth Outreach


Aaron's Acres
Attic Youth Center
Boys and Girls Club of Chambersburg and Shippensburg
Camelot for Children, Inc.
Child to Family Connections
Children's Service Center of Wyoming Valley Inc.
Dragonfly Forest
Dreams Go On Inc.
Equi-librium Inc.
Family Services of Western Pennsylvania
Family Support of Central PA
Graceful Acres
Harrisburg Police Athletic League
HMS School for Children with Cerebral Palsy
Homeless Children's Education Fund
Jeremiah's Place
Joshua House
Leg Up Farm
Nativity School of Harrisburg
Sarah Heinz House
So Love Autistic Center
The Center for Grieving Children
Wyoming Valley Children's Association

Rhode Island

Children's Friend and Service
The Matty Fund

South Carolina

The Dee Norton Lowcountry Children's Center


Junior Achievement of the Ocoee Region
Y-MOT, Inc.


Foundation for Children and Youth with Diabetes


Boys & Girls Club of Burlington


Boys & Girls Club of Northern Shenandoah Valley Inc.
CJ's Thumbs Up Foundation
Edmarc Hospice for Children
EQUI-KIDS Therapeutic Riding Program
Matthew's Haven, Inc.
Special Olympics Virginia, Inc.
Stop Child Abuse Now of Northern VA


A Gift for Special Children
American Childhood Cancer Organization Inland Northwest
Little Bit Therapeutic Riding Center
Reliable Enterprises

West Virginia

Childhood Language Center
Children's Therapy Clinic, Inc.
Crittenton Services, Inc.
Disability Action Center Inc.
Youth Services System, Inc.

Rite Aid
Ashley Flower, 717-975-5718

View Comments and Join the Discussion!