Market Overview

CMG Media Agency and Isla Grand Resort Partner for Spring Break 2016 Beach Events


Partnership Also Includes Student Leisure Tour Giant Studentcity & Events Leader Global Groove

(PRWEB) January 07, 2016

Marketing firm CMG Media Agency, LLC in conjunction with Studentcity and Global Groove Events is teaming up with Isla Grand Hotel & Resort, one of South Padre Island's most identifiable hotel properties, for major Spring Break 2016 events and promotions during the month of March.

Beginning March 5, 2016, and continuing through March 24, students will be able to experience the beach behind the resort and enjoy daily events, live music and entertainment, as well as major beach concerts.

"We're pleased to be the official marketing agency for The Isla Grand," stated Carm Giardina, a representative of CMG. "Over the years, Isla Grand has associated itself with some very influential brands, and we're excited to continue our relationship with StudentCity and Global Groove Events as partners in this venture."

CMG Media Agency and StudentCity have partnered for a variety of programs for Spring Break in Panama City Beach, Florida, and continue to do so. "This is a very positive sign for our growing relationship as we expand into more markets," said Giardina.

Together, with StudentCity as the largest student tour operator in North America and Global Groove Events as an entertainment partner, "this new terrific trio plans on delivering the ultimate Spring Break experience."

CMG will take the lead on all sponsorship efforts and digital marketing associated with the Isla Grand Resort – the iconic spring break headquarters and former location of what was once known as ‘Coca Cola Beach' for 17 years.

"We have some pretty exciting events in the works," continued Giardina. "The opportunities for brands to hop on board are endless."

CMG is currently offering sponsorship and partnering opportunities for brands and companies looking to reach thousands of students daily at this legendary location.

For more information on how brands can get involved with this unique experience visit .

About CMG Media
CMG Media provides North America-wide services to corporate brands specifically targeting the college market through a variety of experiential services, including strategic social media networking, on-site campus promotions, nation-wide events programming, and Spring Break destination events and promotions. For more specific information, please visit their website at

About Isla Grand Resort
The Isla Grand Beach Resort is the premier resort along the Texas Gulf Coast. Located right on the beach, in the southern portion of South Padre Island, the Isla Grand Beach Resort is easy to find and conveniently located near all of South Padre's top attractions. This beachfront resort has great onsite amenities such as two swimming pools, hot tubs, tennis courts, sand volleyball courts, restaurants, nightclub, gift shop, coffee shop, activities and more. With such a prime location in the heart of South Padre Island, the Isla Grand Beach Resort offers the kind of warm hospitality, inviting resort atmosphere and top-notch services sure to please business and leisure travelers alike.

About Student City
In business since 1987, Student City is one of the student travel industry leaders for spring, winter, and summer break trips. As the industry leader, Student City has brought over 400,000 students to top destinations all over the world. Student City's Spring Break tours are preferred by college students because they offer a unique experience and send over 20,000 travelers to amazing tropical destinations where they experience the wildest parties, most beautiful beaches, and the best Spring Break resorts all in one package.

About Global Groove Entertainment
Global Groove Events has been captivating audiences for over 17 years with some of the most amazing events in the entertainment industry including the largest Spring Break Music Festival UME. Global Groove Events have been featured all over the nation incluing Texas, Georgia, Florida, Massachusetts, Ohio, New York, South Carolina, and North Carolina.

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