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Samsung Electronics Introduces New Smart TV User Experience

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RIDGEFIELD PARK, N.J.--(BUSINESS WIRE)--

Samsung Electronics Co., Ltd., today unveiled a new Smart TV user experience which includes an enhanced Smart Hub user interface and new Samsung Smart Control remote. These Smart TV enhancements provide consumers with easy access to all their favorite content, all in one place and with a single remote control.

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Samsung Electronics introduced its new Smart TV user experience for 2016. The new Smart Hub interfac ...

Samsung Electronics introduced its new Smart TV user experience for 2016. The new Smart Hub interface streamlines the user experience, making it faster and easier for consumers to access desired content and entertainment. (Photo: Business Wire)

"As the world of TV is constantly changing with more choices and more connected devices than ever before, we have made it easier for people to discover and watch the content they want, when they want it," said Won Jin Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. "In 2016, Samsung's Smart Hub and Smart Control remote are providing the most streamlined, convenient and intuitive TV user experience. Together, they offer the choices and performance consumers expect from today's home entertainment technology."

Smart Hub: All Of Your Entertainment, All In One Place

The new Smart Hub interface represents a shift away from multiple content sources and devices, to one integrated content and services platform. Consumers will now be able to switch seamlessly between broadcast content, OTT content, as well as other connected devices, including video game consoles or Blu-ray players. With the improved interface, consumers can search through popular titles to find what they want to watch or play. This eliminates the barrier between sources and devices connected to a TV, allowing consumers to access what they really want to watch more easily and quickly. Consumers can also customize their Smart Hub interface by arranging their favorite content and entertainment selections right on their home screen.

Samsung Smart Control remote: A Single Control For All TV-Connected Devices

The Samsung Smart Control provides consumers the one tool they need to control their entire home entertainment system, eliminating the need for multiple remotes. With an average of three external devices connected to Smart TVs, the Smart Control remote is designed to consolidate multiple remote controls into one, seamless device. Built upon the Tizen platform, the new Smart Control remote provides quicker and more streamlined access to entertainment, thanks to its automatic source recognition. The Smart Control remote immediately recognizes set-top-boxes, OTT boxes, Blu-ray players, game consoles as well as other connected devices.

Samsung Customer Experience Lab: In Search of What Users Really Want

Samsung's new Smart TV with enhanced Smart Hub interface and Smart Control remote was developed in part by the Samsung Customer Experience Lab in Silicon Valley. "Our goal was to give consumers a new type of experience, integrating live TV with streaming services and other content sources," said Chris Turkstra, Vice President of the Lab. "No longer will consumers need to keep track of multiple remotes to control individual devices; all they need is one Samsung Smart TV."

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies that redefine the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems, and semiconductor and LED solutions. We are also leading in the Internet of Things space with the open platform SmartThings, our broad range of smart devices, and through proactive cross-industry collaboration. We employ 319,000 people across 84 countries with annual sales of US $196 billion. To discover more, and for the latest news, feature articles and press material, please visit the Samsung Newsroom at news.samsung.com.

FleishmanHillard on behalf of Samsung
Nicholas Iverson, 212-453-2327
samsunghemedia@fleishman.com

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