Market Overview

Customers Make Amazon.in Tops in India

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SEATTLE--(BUSINESS WIRE)--

(NASDAQ: AMZN)—Just two and a half years after launching, Amazon.in became the most visited e-commerce site in India in October 2015, according to the global analytics firm comScore. To have some fun with the milestone and to celebrate this major achievement of its Indian sister company, Amazon.com in the U.S. is taking 50% off a selection of great Bollywood digital videos for a limited time, which customers can view and purchase here.

In the month of October, comScore reports that Amazon had more than 30 million visitors—a nearly 38% increase in traffic from a month earlier—making Amazon the top e-commerce site in India during the busy Diwali shopping season.

"This is a huge milestone, and we're all raising a glass to toast our colleagues in India," said Jeff Bezos, founder and CEO of Amazon.com. "Customer response like this is so energizing for us, and we're grateful. Customers and sellers can count on us to continue innovating and investing heavily in India – it's very much still Day One at Amazon.in."

On top of the comScore report, the app analytics firm App Annie reported that Amazon.in app downloads grew by over 200% year-over-year in October.

"We've been selling on Amazon.in for the past 18 months and have grown our sales 8x. We are also selling directly on Amazon.com and we use Amazon Global Sales to sell in the UK, Germany, Spain, Italy and France," said Mohit Anand from Eternity Infosystem Pvt Ltd, a seller of wireless and laptop accessories. "With the kind of traffic we've seen on Amazon.in, we don't need to sell anywhere else. With clear payment policies, no discrepancies and amazing support, Amazon is our only preferred sales channel."

"We have been selling on Amazon.in for the last 24 months and have grown our sales 5x. We started selling through Amazon globally in January this year and we are already doing 40% of our overall business through Amazon.com with better margins," said Sachin Gupta, owner of StonKraft International. "With the kind of order volumes on Amazon.in and Amazon.com at present, we don't see the need to explore new platforms or sell anywhere else. Our hands are too full right now."

Amazon has recently launched its Global Selling Program in India, opening doors for Indian businesses to export to customers of e-commerce markets around the world. Amazon is extending two of its pioneering services—Selling on Amazon (SOA) and Fulfillment By Amazon (FBA)—to businesses of all sizes across the country to help them go global and showcase their "Made in India" creations and products to millions of customers around the world.

Amazon.in is India's largest store with over 30 million products, and has added tens of thousands of new products each day in 2015. In the past year, the number of sellers on the Amazon.in platform has increased more than 250%, and nearly 90% of Indian sellers are using Amazon's logistics and warehousing services. To serve this growing crowd of sellers, Amazon.in has nearly tripled its fulfillment capacity year-over-year.

About Amazon.in

The Amazon.in marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of Amazon.com, Inc. (NASDAQ: AMZN). Amazon.in seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want – vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class e-commerce platform.

About Amazon

Amazon.com opened on the World Wide Web in July 1995. The company is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit www.amazon.com/about.

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