Cory Morrow & Friends "Rock the Red Kettle" for The Salvation Army by Raising $227,000 to Kick Off Holiday Fundraising Season
Country superstars will volunteer at Red Kettle locations throughout Austin during December
Austin, Texas (PRWEB) November 25, 2015
On the heels of a successful "Rock the Red Kettle ATX" concert, Cory Morrow and other high-profile Texas country musicians, and artists, will volunteer their time to "rock" The Salvation Army's red kettles at Austin-area locations to raise money and awareness for women and children experiencing homelessness in Central Texas. The November 22 star-studded concert, presented by KOKE FM, featuring Morrow, Pat Green, Jack Ingram and Drew Womack, brought in $227,000 through sponsorships, auction items and donations. Proceeds go directly to The Salvation Army Austin Area Command, which serves Travis and Williamson counties, to help the growing number of local women and children experiencing homelessness who seek emergency shelter and supportive services from The Salvation Army.
"We came together to do some good in our community for a cause for which everyone has a heart. And much to my increasing joy, the community came out in force and showered us with grace," said Morrow. "Now we are inviting all local musicians to join us in our efforts by performing at a local Salvation Army red kettle."
The Salvation Army's Lt. Colonel Henry Gonzalez adds: "Rock the Red Kettle ATX was an incredible event, led by an outstanding gentleman, artist and man of faith, Cory Morrow, along with our dedicated friends at KOKE FM. To see musicians, artists, sponsors and supporters coming together for a worthy cause is gratifying. The money raised will fund Salvation Army programs in Travis and Williamson counties, and the real winners are the people we will be able to serve during this holiday season and throughout the year."
Local residents can expect to see country artists, as well as other local celebrities, artists and musicians, throughout the month of December at such locations as Lakeline and Barton Creek Square Malls and The Domain, as they volunteer at least 30 minutes each to rock the Salvation Army's iconic red holiday kettles. Interested musicians may visit RockTheRedKettleATX.org to sign up to play their music at a red kettle.
According to Salvation Army Austin Area Command development director Jamille Ruebsahm, more than 70 percent of people in Salvation Army Austin shelters are women and children, and approximately 400 women and children are on a waiting list for emergency shelter on any given day.
"This event is a true example of the powerful good that can happen when people hear there is a need, find out there's a way to help and then set about to get involved and make a difference. The Salvation Army is grateful for all the people who stepped up and joined us in planning and participating in a record-breaking concert," said Ruebsahm. She notes that The Salvation Army shelters more women and children in the Austin area than any other local organization.
Clayton Corn, vice president of event organizer Crosswind Events + Experiences, said that the concert represented much that is special about Austin and surrounding communities.
"This is why we do what we do," said Corn. "It wasn't a gala or a black-tie ball; it was giving the audience a once-in-a-lifetime experience while giving The Salvation Army the recognition it deserves for the work it does year round."
For more information about the event, go to rocktheredkettleatx.org. The site will be updated throughout The Salvation Army's 2015 holiday season for additional activities around red kettles in the community, featuring Morrow and other local talent – from high school musicians to individual performance artists.
The Salvation Army Austin Area Command also accepts online donations at SalvationArmyAUSTIN.org .
"Rock The Red Kettle ATX 2015 has officially begun!" said Morrow.
About Cory Morrow
To other than the most avid followers of Texas Country and "Red Dirt" Music, Cory Morrow may be best known for his 2002 award-winning album Outside the Lines, which reached #28 on Billboard's Country Album chart. The Houston native was ranked #7 among SoundScan's Country debut artists at age 30, then took time off from a recording career to focus on a path to spirituality rather than one to fame. His newest album, The Good Fight, is his first album since 2010 and was produced with the help of Texas super-producer, Lloyd Maines. Morrow currently resides with his wife and four children in Austin, the city he has called home since 1993. His tour schedule and clips from The Good Fight, as well as other Morrow favorites, can be found at http://www.corymorrow.com.
About The Salvation Army
The Salvation Army, an evangelical part of the universal Christian church established in London in 1865, has been supporting those in need in His name without discrimination for more than 126 years in the Austin area. Locally thousands of people receive assistance from The Salvation Army each year through the broadest array of social services that range from providing food for the hungry, to relief for disaster victims, rehabilitation for the addicted, clothing and shelter to those experiencing homelessness and case management to help people move from crisis to self-sufficiency. Eighty-three cents of every dollar The Salvation Army Austin spends is used to support those services in Travis and Williamson counties. For more information, go to http://www.SalvationArmyAUSTIN.org (SalvationArmyAUSTIN.org). Facebook.com/SalvationArmyAustin, Twitter.com/SalArmyAustin or Instagram.com/SalArmyAustin/
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