Sysorex Ad Trends: Newspaper Ad Spending Bounces Back in October
A summer that began with promise and quickly turned into a long, hot season with little to no ad growth came to a welcome end with a flurry of fresh advertising in October according to big data software solutions and infrastructure provider Sysorex (NASDAQ: SYRX). Based on results from its Shoom advertising analytics, newspaper advertising for all 44 categories tracked by Shoom increased by an average of 12.4% from September's numbers. Several categories logged gains of 20% or more.
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"As summer ends and the weather cools, consumers tend to focus less on vacation and travel and more on home and personal spending with an eye towards the holidays. Therefore, we expect advertisers will ramp up their spending in these areas as well," said Michael Lynch, executive vice president for Sysorex's Shoom offerings.
Among the six largest categories by advertising volume, Auto & Vehicle Sales showed the largest gains with a near 23% increase over September's numbers. Personal Services, Real Estate and Dining & Entertainment also logged solid increases over the previous month.
Top Six Category Growth by Ad Volume
Auto & Vehicle Sales
Const. / Home Improve.
|Dining & Entertainment||3.2%↑||-9.7%↓||-0.1%↓||-4.1%↓||0.9%↑||11.3%↑|
Source: Shoom Ad Trends, October 2015
Total Month Ad Count Climbs For Top Six Categories
Personal Services (which include health, personal/beauty, financial, legal and similar offerings) was once again the largest category with a total of 101,726 ads, or roughly 19% of all advertisements placed in October. Auto Sales, Real Estate and Retail maintained their respective second through fourth place rankings, while Dining & Entertainment edged out the Construction/Home Improvement category to take the fifth position.
[see ad count graph]
Construction / Home Improvement ad placement growth continued its summer pattern by remaining relatively flat, but is still up by more than 20 percent from its low in January and February of 2015.
"All-in-all, October was a fairly typical month for newspaper advertising. In November, I'd expect the Auto Sales, Real Estate and Construction/Home Improvement advertising categories to cool off, but Personal Services, Retail and Dining & Entertainment should continue to do well through the end of the year," Lynch said.
About Shoom Ad Trends by Sysorex
Shoom Ad Trends provides monthly data and analysis on newspaper advertising in North America. Shoom is a collection of electronic services that provide advertising tracking, invoicing and proof-of-performance for nearly 700 newspapers throughout the United States and Canada. Launched in 2002, Shoom provides one of the newspaper industry's most comprehensive advertising databases, tracking over half a million ads each month in 44 categories with key metrics such as ad rate, size, run date and distribution region. In 2014 it tracked and provided analytics on more than 7.7 million print advertisements covering every major metropolitan region in North America.
Sysorex develops the systems and solutions that power the data-driven enterprise. With an innovative approach to big data, analytics and the Internet of Things (IoT), we blend virtual data from software and networks with the huge volume of physical data generated by mobile devices and Internet-connected things to open new worlds of insight. Our unique solutions are helping organizations worldwide improve decision making, increase productivity, and fuel the discoveries of tomorrow. Headquartered in Palo Alto, California, we have regional offices in North America, South America, Europe and the Middle East. Visit www.sysorex.com, follow us @SysorexGlobal and Link up on LinkedIn.
Safe Harbor Statement
All statements in this release that are not based on historical fact are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995 and the provisions of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. While management has based any forward-looking statements included in this release on its current expectations, the information on which such expectations were based may change. These forward-looking statements rely on a number of assumptions concerning future events and are subject to a number of risks, uncertainties and other factors, many of which are outside of the control of Sysorex and its subsidiaries, which could cause actual results to materially differ from such statements. Such risks, uncertainties, and other factors include, but are not limited to, the fluctuation of global economic conditions, the performance of management and employees, the company's ability to obtain financing, competition, general economic conditions and other factors that are detailed in the company's periodic and current reports available for review at www.sec.gov. Furthermore, we operate in a highly competitive and rapidly changing environment where new and unanticipated risks may arise. Accordingly, investors should not place any reliance on forward-looking statements as a prediction of actual results. We disclaim any intention to, and undertake no obligation to, update or revise forward-looking statements.