2016 Is the Era of Cultural Movement Marketing

NEW YORK--(BUSINESS WIRE)--

New research indicates that we are living in a time of movements and uprisings. In the marketing and advertising sector, CMOS and Marketers are searching for the marketing framework for 2016 as the landscape becomes overwhelming, ad blocking disrupts and big data gives everyone a level playing field. New research reveals that the era of movement marketing is here, and will accelerate in 2016. Movement marketing, also known as Cultural Movement, is the marketing framework first brought to the world by Scott Goodson, founder of the world's first movement marketing agency StrawberryFrog. His ground-breaking work for Smart Car, IKEA, Emirates Airline, Google, Heineken and Jim Beam helped define it.

"Our Cultural Movement method is an actionable framework for developing brand movements. It combines brand values with social trends, to create values driven community based brand building programs where movements move people to move product," says Scott Goodson, Founder of StrawberryFrog and author of "Uprising: How to Build a Brand and Change the World by Sparking Cultural Movements." (McGraw Hill).

Speaking about Cultural Movement and Uprising, Guy Kawasaki, author of "Enchantment" and Former Chief Evangelist of Apple said, "Uprising is a must-read for anyone who wants to start a mass movement like Macintosh. Whether you're one person with an idea or a global brand, Scott can show you the way to enchant, evangelize and enroll followers."

In a recent paper released November 3, 2015, David Rogers, Columbia Business School Professor said, "Consumers are far more savvy about their data than we originally suspected, and one of the most important factors in data sharing is how much a consumer trusts a brand."

Furthermore, in their recent paper titled "Insights 2020: Are marketers truly consumer centric," Millward Brown Vermeer conducted research among 10,000 respondents and presented at the recent ANA conference that clearly over-performing companies link everything they do to a clearly defined purpose. Speaking at the 2015 ANA conference, Marc de Swaan Arons said, "Eighty percent of the people in those over-performing companies told us that they linked everything they do to a very clearly defined brand purpose.

Further information about Cultural Movement can be found at www.UprisingMovements.com.

Further information about Scott Goodson can be found at www.GoodsonOnMarketing.com.

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